Over the past couple of years, we’ve built quite an awesome community through our marketing programs. We thought it would be a great idea to bring everyone together again for a chance for a refresher course on growing their businesses. It even turned out to be a great chance to network! So, on the 1st of April, we held our first “Community Workshop” titled “How To Keep a Customer for Life.” Let us share with you a little of what we learned that day.
How big would your company be if you still did business with every customer you ever worked with in the past? If you never lost a customer, how much more money would you save? How much faster would your company grow? Imagine how much greater your business would be if you managed to retain your existing customers. Let’s talk about how to achieve that.
What is the worst experience you’ve had as a customer dealing with a business? Do you remember feeling frustrated, disrespected or undervalued? As a business owner, it must become your goal to create the best experience possible for your customer. We should stop orienting ourselves with B2B or B2C way of business; and instead, focus on H2H (Human to human) interactions. Without catering to the emotional aspect of customer’s needs, we will be unable to create that great customer experience and we will end up becoming just one-time sellers.