I strongly believe that my success can only be achieved by the success of the people I work with.

Who we are

If you’re looking for the ultimate definition of Effective Marketing Strategy, you need not look any further! After all, we live by the phrase’s very same words every waking moment – Effective. Marketing. Strategy.

If you find your business struggling to receive its return despite spending so much on your marketing tactics, it’s time to take a more systematic and strategic approach to your marketing. We can help you there.

Our consultancy provides a step-by-step approach towards implementing a marketing system within the enterprise. The approach is unique as it ensures that your strategy and plan go hand in hand with its implementation on a step by step basis.

We offer packages for personal consultancy, coaching, training/advisory services, or even implementing tactical elements (e.g. branding, web design, social media, ad campaigns, etc.) that you may require. Each package can be customized to suit your needs whether your business be small, medium or large.



Far too many people sink their heart, soul and life savings into a business they’re passionate about, and then watch it sink because they lack a sound marketing strategy. Most companies have a weak marketing strategy that is poorly executed. That’s too bad because Marketing drives growth.

We believe that when you have a clear understanding of your marketing roadmap, you will be empowered with more clarity, control, confidence and customers for your business.  You will be able to make your own decisions on which marketing tactics will best meet your needs and budget.

About Eman

Eman Bu-Rashid, the founder of Keynotes Consultants, is Bahrain leading marketing consultant for SMEs. She has always been passionate to learn, explore and share expertise. She has consulted, trained, coached and mentored hundreds of startups, entrepreneurs and SMEs since the establishment of her company in 2009.

For those of you that want to know a little more about Eman, here are some tidbits:

  • A life-long learner
  • A mother
  • Holds an MBA from Warwick University, UK


  • Founder & CEO of Keynotes Consultants (established in 2009)
  • Founder & CEO of OnePointSix – a marketing agency (established in 2012)
  • A Certified Duct Tape Marketing Consultant
  • An expert on Total Online Presence
  • Awarded by Royal Highness Princess Sabeeka Bint Ibrahim Al-Khalifa, Wife of His Majesty the King and President of the Supreme Council for Women (SCW), for her contribution to the advancement of women in the Kingdom of Bahrain (2015).
  • A mentor in the 3rd & 4th edition (2016 & 2017) of Mashroo3i Youth Business Awards
  • A senior advisor for the Bahrain Society of Training & Development
  • A member of Bahrain Chamber of Commerce & Industry

What others say about Eman

  • Joe Costantino

    Eman became an authorized Duct Tape Marketing Coach in November of 2009. Eman has become a great student of marketing the Duct Tape Marketing way and understanding the value of implementing a step-by-step marketing program for business owners. She is extremely hard-working, is focused, organized and truly cares about the success of her clients. I would highly recommend Eman to anyone looking to retain the services of a marketing expert and implement a marketing program for their company.

    Joe Costantino, East Coast Regional Guide & Trainer, Duct Tape Marketing, worked directly with Eman at Duct Tape Marketing
  • Nezar Al Basri, PhD

    It’s my pleasure to endorse and admire a personable and business oriented professional colleague like Eman. She is a self motivated with full enthusiasm and commitment to lead the task in hand towards its targeted end objective in mind. Her career achievements in business, banking and human resource management when combined with her distinctive open mind dialogue in social and business will only make her one of those distinguished professionals that you would like to seek working and networking with from the first potential opportunity. Always with my good wishes of success to Eman.

    Nezar Al Basri, PhD, Senior Manager, Bank of Bahrain & Kuwait, managed Eman at Bank of Bahrain and Kuwait
  • Bev Adcock

    Many thanks for delivering a most insightful presentation at the recent biz-ladies event. The content had been tailored to the interests of the audience and I found the key messages thought-provoking. I am in the early stages of setting up my own business and your presentation and handouts has given me a process for considering and implementing my own marketing plan, branding and products. I wish you ongoing success.

    Bev Adcock, Director, Marlow Partnership
  • Lamees Al Baharna

    Eman is a hard working, focused and highly analytical individual. She approaches problems methodologically. She is perceptive and is flexible to accommodate changes that might crop up along the way. I have worked with Eman during the past ten years at GIB and am pleased to recommend her. I wish her all the success she truly deserves.

    Lamees Al Baharna , CFA, VP , Risk Management, Gulf International Bank, worked directly with Eman at Gulf International Bank
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