How to Create A Core Marketing Message Having an effective core message sets the tone for your communication, that will allow you to: (1) communicate the value you bring to a specific target market, (2) the specific problems you solve, and (3) the transformation, the results, and experience people can expect when they decide to
Video content is a hot topic in marketing circles. We’ve been seeing studies for years now that video is the way people want to consume content. Search engines continue to reward businesses with video on their homepage with additional traffic. So if you haven’t yet embraced video, now is the time to start. Oftentimes when
Google searches have evolved into a fundamental part of everyday life. Yes, even now during this globally felt trying times. There are over 3.5 billion searches per day, and over 40,000 searches per second. Google is by far the most important search engine and it continues to monopolise the way we search for products, services
If you want to stand out in a crowded entrepreneurial field as a Small Business Owner and be seen as the most highly valued individual to do business with over your competition, then you want to be recognized as the leader in your niche. If you want to rapidly grow your business today, people need
When this global pandemic first started, many of us were discouraged by the limitations it brought about. Despite the understandable struggle, we suggest you see this as a new opportunity to accumulate some new skills by getting comfortable using an array of virtual tools to stay top of mind with clients and customers as they
In these trying times brought about by the COVID-19 pandemic, business owners all over the world have turned even more so than ever, to online platforms. If you are a consultant or educator, and find the online scene daunting, here are 3 affordable tools that can get you started on delivering online your courses online.
Many of us dream of being a sought after, highly paid speaker. But, in this education based marketing environment, we find ourselves in today, speaking for leads may be the best approach ever. Getting up in front of a highly targeted, interested group of prospects and demonstrating for 45 minutes or so that, you’re not
When it comes to marketing your business, it pays to have a good story. Storytelling has been around since the dawn of time, and a compelling story has the power to inspire readers, make them think, and motivate them to take action. Creating a core story—one that speaks to the heart of what you do,
There are many elements you’ll need to create the perfect landing page; many of which will depend on your personal goals. But to be successful, every landing page must have these basic design elements.
The e-commerce market continues to grow at a healthy rate worldwide as customers take advantage of varied channels for online orders across product categories. In 2016, total retail sales across the globe will reach $22 trillion, up 6.0% from the previous year. eMarketer estimates sales will top $27 trillion in 2020, even as annual growth