Eman Burashid

Why Having Important Backlinks Is Just Like Networking

Obtaining backlinks is an important part of building out your SEO strategy. When you have a fair number of backlinks from reputable sites, it signals to Google that your site is reputable, too. By establishing yourself as a trustworthy presence on the web, you’ll find your pages getting prioritized in Google’s rankings, ahead of your

How To Portray An Effective Brand Story

Every business has competitors. No business will ever be the only option available to a client or customer. So every brand has to do some work to differentiate themselves from the competition. Why would someone pick you over that other guy or gal down the street? What unique value are you bringing to the table

Do Your Research- Keywords

Last week, we talked about the new SEO being creating useful content. Today, let’s talk keyword research. It’s the critical first step in developing your SEO strategy, and making sure that your business ranks well in organic results on the major search engines.

The New SEO- Useful Content

A great SEO strategy has a lot of moving parts. For small business owners, it can be difficult to keep pace with the ever-changing elements that go into optimizing your content for search engines. After all, Google alone uses hundreds of metrics to rank pages for search results, and they keep those metrics (and how exactly

How to Start a Youtube Channel for your Business

Video is an increasingly important marketing tactic. Consumers today have shorter attention spans and are often consuming content on the go. They don’t always have the time to sit and read through a thousand word blog post; they’d much rather catch a four minute video on the topic while they’re riding the train into work

Top Productivity Apps To Keep You In Check

If you are an entrepreneur, the start of your business can be very overwhelming. To keep you on track despite the pressure, here are 2 of our favorite productivity apps that can help you: Set priorities Manage and categorize tasks Accomplish tasks more quickly and with less effort (i.e. more efficiently) Keep an integrated work

Who Is The Real Hero?

Some time ago, I posted a poll on my social media page asking business owners “Who is the hero of your business? You or your customer?” It surprised me that half of those who participated did not vouch for the latter. For the longest time, we’ve been so accustomed to seeing “About Us” sections on

3 Free Blogging Calendar Templates For A Better Blog in 2020

For someone so passionate in your area of expertise, it’s usually not writing that forms the bigger challenge when it comes to blogging. In fact, the bigger challenges happen to lie in the other related tasks such as brainstorming ideas/topics,  figuring out optimum posting times, the best keywords, themes, CTAs, etc. And yet, all these

Marketing Trends to Watch Out For

There’s a lot of interest from businesses in what new marketing tactics and tools they can use. I must say that since few marketing strategies really die out completely, the important point here is to focus on what works for you and what is the most efficient use of your time. Regardless of what technologies

6 Myths On Email Marketing

Email marketing has been around for a long time, and consequently, people have developed a lot of opinions about what works and what doesn’t. However, as the digital marketing landscape has changed, some things about email marketing that used to be true are no longer so. And there are some things that have always been