Eman Burashid

If you’re engaging with your target audience on any level via social media, whether for business development or promoting your brand, that is social selling. If you thought you could use social media to interrupt people’s lives with cold and hard sells, think again. Social selling is all about providing opportunities for your ideal buyer

For local businesses, showing up on page one is a must – showing up in the Google 3-pack (or whatever it is called this week.) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact.

Facebook ads are an incredible way to generate exciting new leads for your business. There are nearly 2.5 billion monthly active Facebook users worldwide, meaning that you have the opportunity to reach a huge audience if you play your advertising cards right. The other benefit to the platform is the relatively low cost of advertising. Across

Once upon a time, a business had a story. Prospects and customers connected to it; they found it personal, telling, truthful and relevant. That’s what made it a good one. Just like every person has his own story, so does every business. You can use storytelling to get your target customers’ attention and resonate with

With the capricious nature of our digital word, an intriguing question is constantly being asked- Are learning communities going to replace physical college degrees or be the new school? Although this might not be a preference for all professionals, there’s a lot of question in whether the traditional education model can keep up with the

LinkedIn is a powerful tool for small businesses looking to grow their network, boasting 660 million members worldwide Because it’s a business-focused social network, having a presence on the platform is a necessity for those running B2Bs. But B2C businesses can thrive on LinkedIn as well. Since the network is all about business, many users

One of the trickiest things about social media is that there are multiple platforms you need to keep up with. Just about every business should have a presence on “the big four” (Facebook, Twitter, Instagram, and LinkedIn). And for certain businesses, additional platforms like SnapChat or Pinterest might make sense. When you’re juggling customer information

Your social media marketing can sometimes feel separate from your other marketing efforts. After all, social media is about engaging with fans and having a little bit of fun with your brand, is it really a place where you should be thinking about the customer journey? The fact of the matter is that all of your marketing

Obtaining backlinks is an important part of building out your SEO strategy. When you have a fair number of backlinks from reputable sites, it signals to Google that your site is reputable, too. By establishing yourself as a trustworthy presence on the web, you’ll find your pages getting prioritized in Google’s rankings, ahead of your

Every business has competitors. No business will ever be the only option available to a client or customer. So every brand has to do some work to differentiate themselves from the competition. Why would someone pick you over that other guy or gal down the street? What unique value are you bringing to the table