Although it is your designer that provides the brand guidelines for your company, it’s not your designer that defines your brand. The power of your brand is built on so much more than just your logo and your colours. Your true brand identity is the view your customers have of you.
As a business owner, when setting up an effective marketing strategy, one of the first questions you will have to ask yourself is “What makes us different?” Every successful business has a core difference- the single greatest benefit of working with the firm. It is through which your market will actually understand and feel the
As a business owner, have you ever found yourself identifying “pretty much everyone” as your ideal customers? Have you noticed that when trying to determine your target, you only pay attention to the clients you think you can attract instead of the ones you really want? It’s unfortunate, but this is actually the most common
The New Year is upon us and it’s time to reflect on things we can improve. In wanting to improve your business, one of the important things to think about is, how genuine is your connection with your customers? It’s time to stop thinking B2B or B2C and start thinking of H2H (Human to Human)[1].
The success of your healthcare business is most dependent on doctor-patient relationships and efficiency of treatments. However, although this may be your core, neglecting proper marketing efforts and simply relying on word-of-mouth will not always be enough to sustain you.
No matter what size your business is, its success is very dependent on your marketing activities, as much as it is on the operational and sales components. Many business owners, especially SME owners, tend to neglect this while focusing on running the business. Being a business owner, it’s important to remember though, that if
If you’re a small business owner or a start-up trying to wear all the hats at the work site, this is for you!
For local businesses, showing up on page one is a must – showing up in the Google 3-pack (or whatever it is called this week.) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact.
Entrepreneurship fuels economic growth. Increasing the number of entrepreneurs, and creating conditions for them to succeed, has the potential to improve economic opportunities in our region. While more women sought and found employment in greater numbers, their participation as entrepreneurs were uneven. Fewer women became entrepreneurs, meaning their potential contributions to job creation, innovation, and
Like it or not, most of today’s most successful entrepreneurs have all sought mentors to benefit from their advice. If you want to experience success in any capacity, you owe it to yourself to find great mentors, to listen and learn from them. A good mentor is vital for entrepreneurs of all ages and all