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Why Search Engine Optimization matters for your local business

Google searches have evolved into a fundamental part of everyday life. Yes, even now during this globally felt trying times. There are over 3.5 billion searches per day, and over 40,000 searches per second. Google is by far the most important search engine and it continues to monopolise the way we search for products, services and information on the internet. No matter how your prospects find you, they will probably also Google you. If they can’t find your website, or don’t like what they see in terms of online presence or reviews, they will buy elsewhere. Your website represents the most important element that adds credibility for your business. If you are a small business owner, people will now judge your entire life’s work based on the design and content of your website.

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Eman BurashidWhy Search Engine Optimization matters for your local business
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The Power of Thought Leadership for Businesses

If you want to stand out in a crowded entrepreneurial field as a Small Business Owner and be seen as the most highly valued individual to do business with over your competition, then you want to be recognized as the leader in your niche. If you want to rapidly grow your business today, people need to see you as an engaging action leader. This all starts with “Thought Leadership”.

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Eman BurashidThe Power of Thought Leadership for Businesses
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Stay Top Of Mind With These Virtual Tools

When this global pandemic first started, many of us were discouraged by the limitations it brought about. Despite the understandable struggle, we suggest you see this as a new opportunity to accumulate some new skills by getting comfortable using an array of virtual tools to stay top of mind with clients and customers as they get to know virtual you.

First of all, there are many ways to create engagement with all of the tools we have available today but here are some of our favorites. Although nothing beats in-person for connection, there’s still much that can be done virtually.

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Eman BurashidStay Top Of Mind With These Virtual Tools
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3 Affordable Tools To Help You Deliver Your Online Course

In these trying times brought about by the COVID-19 pandemic, business owners all over the world have turned even more so than ever, to online platforms. If you are a consultant or educator, and find the online scene daunting, here are 3 affordable tools that can get you started on delivering online your courses online.

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Eman Burashid3 Affordable Tools To Help You Deliver Your Online Course
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How To Get Leads From Speaking

Many of us dream of being a sought after, highly paid speaker. But, in this education based marketing environment, we find ourselves in today, speaking for leads may be the best approach ever.

Getting up in front of a highly targeted, interested group of prospects and demonstrating for 45 minutes or so that, you’re not only a very likable teacher, you know a heck of a lot about something they need, is today’s most effective form of lead generation and conversion all rolled into one.

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Eman BurashidHow To Get Leads From Speaking
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Connect With Your Customers Through a Powerful Core Story

When it comes to marketing your business, it pays to have a good story. Storytelling has been around since the dawn of time, and a compelling story has the power to inspire readers, make them think, and motivate them to take action.

Creating a core story—one that speaks to the heart of what you do, who you are here to serve, and why—can guide all of your marketing messaging and empower you to connect with people all throughout the customer journey.

So how do you develop a powerful core story and message? Follow these steps.

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Eman BurashidConnect With Your Customers Through a Powerful Core Story
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5 Design Elements for a Small Business’ Successful Landing Page

There are many elements you’ll need to create the perfect landing page; many of which will depend on your personal goals. But to be successful, every landing page must have these basic design elements.

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Eman Burashid5 Design Elements for a Small Business’ Successful Landing Page
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The Online Influence – How To Market An E-Commerce Business

The e-commerce market continues to grow at a healthy rate worldwide as customers take advantage of varied channels for online orders across product categories. In 2016, total retail sales across the globe will reach $22 trillion, up 6.0% from the previous year. eMarketer estimates sales will top $27 trillion in 2020, even as annual growth rates slow over the next few years.

 

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Eman BurashidThe Online Influence – How To Market An E-Commerce Business
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How To Become A Social Selling Superstar

If you’re engaging with your target audience on any level via social media, whether for business development or promoting your brand, that is social selling. If you thought you could use social media to interrupt people’s lives with cold and hard sells, think again. Social selling is all about providing opportunities for your ideal buyer to know, like, and trust you as an individual and get to know you over time. Social selling is not about selling at all. It’s about warming up your prospects, building relationships and establishing trust.

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Eman BurashidHow To Become A Social Selling Superstar
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The Key to Ranking Your Business in Google

For local businesses, showing up on page one is a must – showing up in the Google 3-pack (or whatever it is called this week.) can be the difference between thriving and merely surviving.

All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact.

There are a handful of factors that Google uses to decide what sites to show when a person searches for a local business.

While there are several factors involved in that decision, today I want to talk about the linchpin of the local listing game – your Google My Business Page.

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Eman BurashidThe Key to Ranking Your Business in Google