Branding

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How To Portray An Effective Brand Story

Every business has competitors. No business will ever be the only option available to a client or customer. So every brand has to do some work to differentiate themselves from the competition. Why would someone pick you over that other guy or gal down the street? What unique value are you bringing to the table that they just can’t get with anyone else?

This is where storytelling comes in. Sure, there are a number of businesses out there that could theoretically solve your prospect’s problem. But by crafting a compelling brand story, you can differentiate yourself as the brand that understands the problem the best and has the most thoughtful solution to the issue.

There are five key elements to any effective brand story. Here, we’ll share the tips you need to create a statement that sets your business apart.

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Eman BurashidHow To Portray An Effective Brand Story
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How to Start a Youtube Channel for your Business

Video is an increasingly important marketing tactic. Consumers today have shorter attention spans and are often consuming content on the go. They don’t always have the time to sit and read through a thousand word blog post; they’d much rather catch a four minute video on the topic while they’re riding the train into work or eating a salad on their lunch break.

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Eman BurashidHow to Start a Youtube Channel for your Business
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Brand Identity – It’s more than just the logo

Although it is your designer that provides the brand guidelines for your company, it’s not your designer that defines your brand. The power of your brand is built on so much more than just your logo and your colours. Your true brand identity is the view your customers have of you. 

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Eman BurashidBrand Identity – It’s more than just the logo