Here are the 7 core steps that make up the simple, effective, and affordable Duct Tape Marketing System. Businesses that appreciate and implement this approach to marketing grow in a consistent and predictable manner.
Having an effective core message sets the tone for your communication, that will allow you to: (1) communicate the value you bring to a specific target market, (2) the specific problems you solve, and (3) the transformation, the results, and experience people can expect when they decide to deal with you.
In other words, your core marketing message serves as the foundation for your entire marketing strategy by making it easier for you to talk about your business, and for your prospects to easily understand your offering and remember it.
Video content is a hot topic in marketing circles. We’ve been seeing studies for years now that video is the way people want to consume content. Search engines continue to reward businesses with video on their homepage with additional traffic. So if you haven’t yet embraced video, now is the time to start.
Oftentimes when people think of video marketing, they think of social media content. While there’s certainly a great case to be made for using video on social platforms (and lots of ways to do it!), incorporating video across other marketing channels is just as essential.
Here, let’s take a look at the five types of video content that can be added to any business’s marketing system. This will allow you to tell your brand story in a dynamic, engaging way.
Google searches have evolved into a fundamental part of everyday life. Yes, even now during this globally felt trying times. There are over 3.5 billion searches per day, and over 40,000 searches per second. Google is by far the most important search engine and it continues to monopolise the way we search for products, services and information on the internet. No matter how your prospects find you, they will probably also Google you. If they can’t find your website, or don’t like what they see in terms of online presence or reviews, they will buy elsewhere. Your website represents the most important element that adds credibility for your business. If you are a small business owner, people will now judge your entire life’s work based on the design and content of your website.
If you want to stand out in a crowded entrepreneurial field as a Small Business Owner and be seen as the most highly valued individual to do business with over your competition, then you want to be recognized as the leader in your niche. If you want to rapidly grow your business today, people need to see you as an engaging action leader. This all starts with “Thought Leadership”.
When this global pandemic first started, many of us were discouraged by the limitations it brought about. Despite the understandable struggle, we suggest you see this as a new opportunity to accumulate some new skills by getting comfortable using an array of virtual tools to stay top of mind with clients and customers as they get to know virtual you.
First of all, there are many ways to create engagement with all of the tools we have available today but here are some of our favorites. Although nothing beats in-person for connection, there’s still much that can be done virtually.
In these trying times brought about by the COVID-19 pandemic, business owners all over the world have turned even more so than ever, to online platforms. If you are a consultant or educator, and find the online scene daunting, here are 3 affordable tools that can get you started on delivering online your courses online.
When it comes to marketing your business, it pays to have a good story. Storytelling has been around since the dawn of time, and a compelling story has the power to inspire readers, make them think, and motivate them to take action.
Creating a core story—one that speaks to the heart of what you do, who you are here to serve, and why—can guide all of your marketing messaging and empower you to connect with people all throughout the customer journey.
So how do you develop a powerful core story and message? Follow these steps.
There are many elements you’ll need to create the perfect landing page; many of which will depend on your personal goals. But to be successful, every landing page must have these basic design elements.
The e-commerce market continues to grow at a healthy rate worldwide as customers take advantage of varied channels for online orders across product categories. In 2016, total retail sales across the globe will reach $22 trillion, up 6.0% from the previous year. eMarketer estimates sales will top $27 trillion in 2020, even as annual growth rates slow over the next few years.
If you’re engaging with your target audience on any level via social media, whether for business development or promoting your brand, that is social selling. If you thought you could use social media to interrupt people’s lives with cold and hard sells, think again. Social selling is all about providing opportunities for your ideal buyer to know, like, and trust you as an individual and get to know you over time. Social selling is not about selling at all. It’s about warming up your prospects, building relationships and establishing trust.