The course explains the importance of online marketing, the way you deliver the information, the worksheets, and the experience which you have, benefited us of how to engage the customers. “Make it HUMAN” has made me post some photos and videos on Instagram and was glad to have such a lot of viewers. Posting cake photos do not make impressions unless it’s human.
Fatime Al Alawi – Review of the “Executive Coaching & Mentorship In Marketing Program”
“The course was such a refresher for me as a marketer. Having said that, I did learn a lot of new things especially about the online presence and how I can strengthen my website and audience.
The way you teach is amazing because you teach with love and it shows. You not only give us the information but show us examples from your own experience because you used it. This helps a lot not only by making the knowledge stick but also believable because we see actual results.
I’m Fatima Saeed owner of Go Gorgeous Mobile Salon. I took this course ” Executive Coaching & Mentorship in Marketing” because I needed a strategy and plan for my business to grow and as we all know the importance of marketing in every business, this course is cleverly designed, enjoyable and an eye opener for young entrepreneurs like us who want to develop their marketing methods for their own company. It has changed my approach and I am looking forward to using all the guidelines that have been provided. This course definitely showed me how to keep my customers engaged.
Once upon a time, a business had a story. Prospects and customers connected to it; they found it personal, telling, truthful and relevant. That’s what made it a good one. Just like every person has his own story, so does every business. You can use storytelling to get your target customers’ attention and resonate with them on an emotional level. It works in every niche because it relies on human psychology. Our brain is hardwired to respond to a story.
Google searches have evolved into a fundamental part of everyday life. There are over 3.5 billion searches per day, and over 40,000 searches per second. Google is by far the most important search engine and it continues to monopolise the way we search for products, services and information on the internet. No matter how your prospects find you, they will probably also Google you. If they can’t find your website, or don’t like what they see in terms of online presence or reviews, they will buy elsewhere. Your website represents the most important element that adds credibility for your business. If you are a small business owner, people will now judge your entire life’s work based on the design and content of your website.
So when it comes to lead generation and conversion, is email marketing really the “A-player’s” strategy? Your total online presence doesn’t end with having a website. It needs to be integrated and complimented by other efforts. This includes content creation, online advertising, local SEO, social media, reputation management and email marketing for lead generation. Email marketing, when done right, can nurture leads and keep current contacts and customers involved with your brand.
Many businesses invest a lot of time and money trying to attract new customers, but do not pay much attention to those they already have. Delighting your customers can become your competitive advantage. Competitors can copy your products, lower the price or offer similar benefits; but they will not be able to copy the experience your customers have when buying from you. Making customers feel delighted and pleasantly surprised is the responsibility of everyone, not just that of the salespeople or those at the forefront.