Content

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3 Affordable Tools To Help You Deliver Your Online Course

In these trying times brought about by the COVID-19 pandemic, business owners all over the world have turned even more so than ever, to online platforms. If you are a consultant or educator, and find the online scene daunting, here are 3 affordable tools that can get you started on delivering online your courses online.

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Eman Burashid3 Affordable Tools To Help You Deliver Your Online Course
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5 Design Elements for a Small Business’ Successful Landing Page

There are many elements you’ll need to create the perfect landing page; many of which will depend on your personal goals. But to be successful, every landing page must have these basic design elements.

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Eman Burashid5 Design Elements for a Small Business’ Successful Landing Page
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How To Get Leads With Only $100 via Facebook Ads

Facebook ads are an incredible way to generate exciting new leads for your business. There are nearly 2.5 billion monthly active Facebook users worldwide, meaning that you have the opportunity to reach a huge audience if you play your advertising cards right.

The other benefit to the platform is the relatively low cost of advertising. Across industries, the average cost per click for Facebook ads is $1.72. It’s entirely possible for a small business to get great results spending only $100 per month on Facebook ads.

But the secret to getting the most out of a small investment in Facebook advertising is creating really effective campaigns. And to generate leads using Facebook ads, you need to take a step back and revisit everything you think you know about advertising.

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Eman BurashidHow To Get Leads With Only $100 via Facebook Ads
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How LinkedIn Can Help Grow Your Network

LinkedIn is a powerful tool for small businesses looking to grow their network, boasting 660 million members worldwide

Because it’s a business-focused social network, having a presence on the platform is a necessity for those running B2Bs. But B2C businesses can thrive on LinkedIn as well. Since the network is all about business, many users are going there to seriously look for solutions to a problem they have (unlike Facebook or Instagram, where they might just be going to look for cute pet photos).

If you understand how to use the platform effectively, it can help you grow your network and get ahead of the competition. Here’s how you can do it.

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Eman BurashidHow LinkedIn Can Help Grow Your Network
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Why Having Important Backlinks Is Just Like Networking

Obtaining backlinks is an important part of building out your SEO strategy. When you have a fair number of backlinks from reputable sites, it signals to Google that your site is reputable, too. By establishing yourself as a trustworthy presence on the web, you’ll find your pages getting prioritized in Google’s rankings, ahead of your competitors that are relative unknowns in the Googleverse.

But the prospect of having to round up backlinks can be intimidating. How do you get people to link out to your content, anyway? Well, in many ways, it’s a lot like networking. Here, I’ll show you how to apply your existing networking skills to your backlink building efforts.

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Eman BurashidWhy Having Important Backlinks Is Just Like Networking
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Do Your Research- Keywords

Last week, we talked about the new SEO being creating useful content. Today, let’s talk keyword research. It’s the critical first step in developing your SEO strategy, and making sure that your business ranks well in organic results on the major search engines.

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Eman BurashidDo Your Research- Keywords
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The New SEO- Useful Content

A great SEO strategy has a lot of moving parts. For small business owners, it can be difficult to keep pace with the ever-changing elements that go into optimizing your content for search engines. After all, Google alone uses hundreds of metrics to rank pages for search results, and they keep those metrics (and how exactly they’re weighted and used) under tight wraps.

So if you’re already busy running a business and don’t have time to stay up to date on all the ins and outs of SEO, we have a shortcut for you. Focus on producing useful content, and in the process you’ll check off a lot of SEO boxes.

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Eman BurashidThe New SEO- Useful Content
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How to Start a Youtube Channel for your Business

Video is an increasingly important marketing tactic. Consumers today have shorter attention spans and are often consuming content on the go. They don’t always have the time to sit and read through a thousand word blog post; they’d much rather catch a four minute video on the topic while they’re riding the train into work or eating a salad on their lunch break.

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Eman BurashidHow to Start a Youtube Channel for your Business
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Who Is The Real Hero?

Some time ago, I posted a poll on my social media page asking business owners “Who is the hero of your business? You or your customer?” It surprised me that half of those who participated did not vouch for the latter.

For the longest time, we’ve been so accustomed to seeing “About Us” sections on websites reading things like “our company has been the industry’s pioneer,” or “we are committed to providing only the best,” or “our product solves problems and reduces costs.” Although there may be truth to all these, shining the spot light on your company instead of your customers is a huge mistake. You can tell these stories with as much zeal and confidence as you’d like, but it will not make customers like or trust you.

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Eman BurashidWho Is The Real Hero?
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3 Free Blogging Calendar Templates For A Better Blog in 2020

For someone so passionate in your area of expertise, it’s usually not writing that forms the bigger challenge when it comes to blogging. In fact, the bigger challenges happen to lie in the other related tasks such as brainstorming ideas/topics,  figuring out optimum posting times, the best keywords, themes, CTAs, etc. And yet, all these tasks are crucial to a successful blog (and business).

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Eman Burashid3 Free Blogging Calendar Templates For A Better Blog in 2020