Here are the 7 core steps that make up the simple, effective, and affordable Duct Tape Marketing System. Businesses that appreciate and implement this approach to marketing grow in a consistent and predictable manner.
When it comes to marketing your business, it pays to have a good story. Storytelling has been around since the dawn of time, and a compelling story has the power to inspire readers, make them think, and motivate them to take action.
Creating a core story—one that speaks to the heart of what you do, who you are here to serve, and why—can guide all of your marketing messaging and empower you to connect with people all throughout the customer journey.
So how do you develop a powerful core story and message? Follow these steps.
One of the trickiest things about social media is that there are multiple platforms you need to keep up with. Just about every business should have a presence on “the big four” (Facebook, Twitter, Instagram, and LinkedIn). And for certain businesses, additional platforms like SnapChat or Pinterest might make sense.
When you’re juggling customer information that’s coming in through your website, your email, your customer service numbers, and all of your social channels, if you don’t have a system to keep it all straight, you’ll want to pull your hair out!
That’s where a customer relationship management tool (AKA, CRM) with a social component comes in. A social-friendly CRM allows you to track all brand interactions in one place. This provides tremendous value to your business.
Let us walk you through the five biggest, but least talked-about, benefits to using a CRM system with a social component.
Some time ago, I posted a poll on my social media page asking business owners “Who is the hero of your business? You or your customer?” It surprised me that half of those who participated did not vouch for the latter.
For the longest time, we’ve been so accustomed to seeing “About Us” sections on websites reading things like “our company has been the industry’s pioneer,” or “we are committed to providing only the best,” or “our product solves problems and reduces costs.” Although there may be truth to all these, shining the spot light on your company instead of your customers is a huge mistake. You can tell these stories with as much zeal and confidence as you’d like, but it will not make customers like or trust you.
We all know that an unhappy customer is a bad thing, but how doyou achieve providing the best customer service possible? The key to providing excellent customer service is to, first of all, think of providing more than just service. Think of providing an experience that makes your customers want to work with you for years instead of a one-time transaction.
Over the past couple of years, we’ve built quite an awesome community through our marketing programs. We thought it would be a great idea to bring everyone together again for a chance for a refresher course on growing their businesses. It even turned out to be a great chance to network! So, on the 1st of April, we held our first “Community Workshop” titled “How To Keep a Customer for Life.” Let us share with you a little of what we learned that day.