customer experience

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Who Is The Real Hero?

Some time ago, I posted a poll on my social media page asking business owners “Who is the hero of your business? You or your customer?” It surprised me that half of those who participated did not vouch for the latter.

For the longest time, we’ve been so accustomed to seeing “About Us” sections on websites reading things like “our company has been the industry’s pioneer,” or “we are committed to providing only the best,” or “our product solves problems and reduces costs.” Although there may be truth to all these, shining the spot light on your company instead of your customers is a huge mistake. You can tell these stories with as much zeal and confidence as you’d like, but it will not make customers like or trust you.

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Eman BurashidWho Is The Real Hero?
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Problem Solving Is The Foundation Of Your Business

People are always going to have problems, so as a marketer or business owner, your job is to solve these problems for your ideal clients. This really is the key to business success.

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Eman BurashidProblem Solving Is The Foundation Of Your Business
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3 Basic (But Crucial) Areas of the Customer Experience You Need To Get Right Every Time

We all know that an unhappy customer is a bad thing, but how do you achieve providing the best customer service possible? The key to providing excellent customer service is to, first of all, think of providing more than just service. Think of providing an experience that makes your customers want to work with you for years instead of a one-time transaction.

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Eman Burashid3 Basic (But Crucial) Areas of the Customer Experience You Need To Get Right Every Time
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How To Keep A Customer For Life

Over the past couple of years, we’ve built quite an awesome community through our marketing programs. We thought it would be a great idea to bring everyone together again for a chance for a refresher course on growing their businesses. It even turned out to be a great chance to network! So, on the 1st of April, we held our first “Community Workshop” titled “How To Keep a Customer for Life.” Let us share with you a little of what we learned that day.

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Eman BurashidHow To Keep A Customer For Life