Customer Support


The H2H Approach for Your Business

The New Year is upon us and it’s time to reflect on things we can improve. In wanting to improve your business, one of the important things to think about is, how genuine is your connection with your customers? It’s time to stop thinking B2B or B2C and start thinking of H2H (Human to Human)[1].


All businesses are ultimately the same. We all deal with humans. Whether we are in a B2B or B2C environment, we interact with other people. Your products and services interact with humans. 

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Eman BurashidThe H2H Approach for Your Business

30 Ways to Surprise & Delight Your Customers

Many businesses invest a lot of time and money trying to attract new customers, but do not pay much attention to those they already have. Delighting your customers can become your competitive advantage. Competitors can copy your products, lower the price or offer similar benefits; but they will not be able to copy the experience your customers have when buying from you. Making customers feel delighted and pleasantly surprised is the responsibility of everyone, not just that of the salespeople or those at the forefront.

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Eman Burashid30 Ways to Surprise & Delight Your Customers