Email Marketing

ecommerce.jpg

The Online Influence – How To Market An E-Commerce Business

The e-commerce market continues to grow at a healthy rate worldwide as customers take advantage of varied channels for online orders across product categories. In 2016, total retail sales across the globe will reach $22 trillion, up 6.0% from the previous year. eMarketer estimates sales will top $27 trillion in 2020, even as annual growth rates slow over the next few years.

 

Read more
Eman BurashidThe Online Influence – How To Market An E-Commerce Business
2017-marketing-trends-01-1.jpg

Marketing Trends to Watch Out For in 2017

There’s a lot of interest from businesses in what new marketing tactics and tools they can use in 2017. I must say that since few marketing strategies really die out completely, the important point here is to focus on what works for you and what is the most efficient use of your time. Regardless of what technologies we use to generate leads and promote our products and services, our focus remains on our audience. As business owners, we need to continue to monitor the behaviour of our audience and tailor our strategies and tactics to suit their information consumption behaviour.

Read more
Eman BurashidMarketing Trends to Watch Out For in 2017
emaillist.jpg

Email Marketing- A Better Strategy for Lead Generation & Conversion

So when it comes to lead generation and conversion, is email marketing really the “A-player’s” strategy? Your total online presence doesn’t end with having a website. It needs to be integrated and complimented by other efforts. This includes content creation, online advertising, local SEO, social media, reputation management and email marketing for lead generation. Email marketing, when done right, can nurture leads and keep current contacts and customers involved with your brand.

Read more
Eman BurashidEmail Marketing- A Better Strategy for Lead Generation & Conversion