Video is an increasingly important marketing tactic. Consumers today have shorter attention spans and are often consuming content on the go. They don’t always have the time to sit and read through a thousand word blog post; they’d much rather catch a four minute video on the topic while they’re riding the train into work or eating a salad on their lunch break.Read more
Some time ago, I posted a poll on my social media page asking business owners “Who is the hero of your business? You or your customer?” It surprised me that half of those who participated did not vouch for the latter.
For the longest time, we’ve been so accustomed to seeing “About Us” sections on websites reading things like “our company has been the industry’s pioneer,” or “we are committed to providing only the best,” or “our product solves problems and reduces costs.” Although there may be truth to all these, shining the spot light on your company instead of your customers is a huge mistake. You can tell these stories with as much zeal and confidence as you’d like, but it will not make customers like or trust you.Read more
Some small business owners are intimidated by email marketing. Having to write an individual email is scary enough if you don’t consider yourself a writer. The thought of sending an email out to an entire mailing list can be downright terrifying!
Fortunately, the perfect email is about more than just writing. And even for the written elements, once you’ve figured out the essential components, it’s easy for even those more timid writers among us to excel.Read more
So, what makes a great website? A lot of business owners are at a loss when it comes to what their website should be to best serve their business and their customers. And web designers sometimes have their own ideas about what’s most important, which don’t always best serve their clients.
Here, we’ll take a look at some of the most common mistakes that business owners make when designing their website, and what you can do to correct them if you’ve made them yourself.Read more
People are always going to have problems, so as a marketer or business owner, your job is to solve these problems for your ideal clients. This really is the key to business success.Read more
Although it is your designer that provides the brand guidelines for your company, it’s not your designer that defines your brand. The power of your brand is built on so much more than just your logo and your colours. Your true brand identity is the view your customers have of you.Read more
As a business owner, when setting up an effective marketing strategy, one of the first questions you will have to ask yourself is “What makes us different?” Every successful business has a core difference- the single greatest benefit of working with the firm. It is through which your market will actually understand and feel the value you provide over your competitors. Without it, all you have is a recipe to compete on price, which more often than not, will not suffice.
The success of your healthcare business is most dependent on doctor-patient relationships and efficiency of treatments. However, although this may be your core, neglecting proper marketing efforts and simply relying on word-of-mouth will not always be enough to sustain you.Read more
No matter what size your business is, its success is very dependent on your marketing activities, as much as it is on the operational and sales components. Many business owners, especially SME owners, tend to neglect this while focusing on running the business.
Being a business owner, it’s important to remember though, that if you don’t understand how to create a great customer experience, your customers will not engage with you. This is why learning more about marketing can really help grow and scale up your business.Read more
Entrepreneurship fuels economic growth. Increasing the number of entrepreneurs, and creating conditions for them to succeed, has the potential to improve economic opportunities in our region.
While more women sought and found employment in greater numbers, their participation as entrepreneurs were uneven. Fewer women became entrepreneurs, meaning their potential contributions to job creation, innovation, and economic growth were unrealized. Today, women remain underrepresented among the ranks of entrepreneurs.Read more