Marketing

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5 Video Types That Improve Your Marketing

Video content is a hot topic in marketing circles. We’ve been seeing studies for years now that video is the way people want to consume content. Search engines continue to reward businesses with video on their homepage with additional traffic. So if you haven’t yet embraced video, now is the time to start.

Oftentimes when people think of video marketing, they think of social media content. While there’s certainly a great case to be made for using video on social platforms (and lots of ways to do it!), incorporating video across other marketing channels is just as essential.

Here, let’s take a look at the five types of video content that can be added to any business’s marketing system. This will allow you to tell your brand story in a dynamic, engaging way.

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Eman Burashid5 Video Types That Improve Your Marketing
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Why Search Engine Optimization matters for your local business

Google searches have evolved into a fundamental part of everyday life. Yes, even now during this globally felt trying times. There are over 3.5 billion searches per day, and over 40,000 searches per second. Google is by far the most important search engine and it continues to monopolise the way we search for products, services and information on the internet. No matter how your prospects find you, they will probably also Google you. If they can’t find your website, or don’t like what they see in terms of online presence or reviews, they will buy elsewhere. Your website represents the most important element that adds credibility for your business. If you are a small business owner, people will now judge your entire life’s work based on the design and content of your website.

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Eman BurashidWhy Search Engine Optimization matters for your local business
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The Power of Thought Leadership for Businesses

If you want to stand out in a crowded entrepreneurial field as a Small Business Owner and be seen as the most highly valued individual to do business with over your competition, then you want to be recognized as the leader in your niche. If you want to rapidly grow your business today, people need to see you as an engaging action leader. This all starts with “Thought Leadership”.

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Eman BurashidThe Power of Thought Leadership for Businesses
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5 Design Elements for a Small Business’ Successful Landing Page

There are many elements you’ll need to create the perfect landing page; many of which will depend on your personal goals. But to be successful, every landing page must have these basic design elements.

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Eman Burashid5 Design Elements for a Small Business’ Successful Landing Page
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The Online Influence – How To Market An E-Commerce Business

The e-commerce market continues to grow at a healthy rate worldwide as customers take advantage of varied channels for online orders across product categories. In 2016, total retail sales across the globe will reach $22 trillion, up 6.0% from the previous year. eMarketer estimates sales will top $27 trillion in 2020, even as annual growth rates slow over the next few years.

 

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Eman BurashidThe Online Influence – How To Market An E-Commerce Business
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How To Become A Social Selling Superstar

If you’re engaging with your target audience on any level via social media, whether for business development or promoting your brand, that is social selling. If you thought you could use social media to interrupt people’s lives with cold and hard sells, think again. Social selling is all about providing opportunities for your ideal buyer to know, like, and trust you as an individual and get to know you over time. Social selling is not about selling at all. It’s about warming up your prospects, building relationships and establishing trust.

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Eman BurashidHow To Become A Social Selling Superstar
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The Key to Ranking Your Business in Google

For local businesses, showing up on page one is a must – showing up in the Google 3-pack (or whatever it is called this week.) can be the difference between thriving and merely surviving.

All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact.

There are a handful of factors that Google uses to decide what sites to show when a person searches for a local business.

While there are several factors involved in that decision, today I want to talk about the linchpin of the local listing game – your Google My Business Page.

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Eman BurashidThe Key to Ranking Your Business in Google
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How To Get Leads With Only $100 via Facebook Ads

Facebook ads are an incredible way to generate exciting new leads for your business. There are nearly 2.5 billion monthly active Facebook users worldwide, meaning that you have the opportunity to reach a huge audience if you play your advertising cards right.

The other benefit to the platform is the relatively low cost of advertising. Across industries, the average cost per click for Facebook ads is $1.72. It’s entirely possible for a small business to get great results spending only $100 per month on Facebook ads.

But the secret to getting the most out of a small investment in Facebook advertising is creating really effective campaigns. And to generate leads using Facebook ads, you need to take a step back and revisit everything you think you know about advertising.

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Eman BurashidHow To Get Leads With Only $100 via Facebook Ads
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Grab It By The Tale! – How to Grow Your Business Through Storytelling

Once upon a time, a business had a story. Prospects and customers connected to it; they found it personal, telling, truthful and relevant. That’s what made it a good one. Just like every person has his own story, so does every business. You can use storytelling to get your target customers’ attention and resonate with them on an emotional level. It works in every niche because it relies on human psychology. Our brain is hardwired to respond to a story. 

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Eman BurashidGrab It By The Tale! – How to Grow Your Business Through Storytelling
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How LinkedIn Can Help Grow Your Network

LinkedIn is a powerful tool for small businesses looking to grow their network, boasting 660 million members worldwide

Because it’s a business-focused social network, having a presence on the platform is a necessity for those running B2Bs. But B2C businesses can thrive on LinkedIn as well. Since the network is all about business, many users are going there to seriously look for solutions to a problem they have (unlike Facebook or Instagram, where they might just be going to look for cute pet photos).

If you understand how to use the platform effectively, it can help you grow your network and get ahead of the competition. Here’s how you can do it.

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Eman BurashidHow LinkedIn Can Help Grow Your Network