You put a lot of time, effort, and money into developing a website for your business. So you want to be sure that it’s capturing people’s attention and giving them the information they need to feel good about doing business with you.
But no one can learn what you’re all about in a second or two. You must hold visitors’ attention long enough for them to learn what they need to learn about your business. And while you can’t control a stranger’s attention span, there are things you can do to encourage your audience to stay on your website longer.
So, what makes a great website? A lot of business owners are at a loss when it comes to what their website should be to best serve their business and their customers. And web designers sometimes have their own ideas about what’s most important, which don’t always best serve their clients.
Here, we’ll take a look at some of the most common mistakes that business owners make when designing their website, and what you can do to correct them if you’ve made them yourself.
We all know that an unhappy customer is a bad thing, but how doyou achieve providing the best customer service possible? The key to providing excellent customer service is to, first of all, think of providing more than just service. Think of providing an experience that makes your customers want to work with you for years instead of a one-time transaction.
Over the past couple of years, we’ve built quite an awesome community through our marketing programs. We thought it would be a great idea to bring everyone together again for a chance for a refresher course on growing their businesses. It even turned out to be a great chance to network! So, on the 1st of April, we held our first “Community Workshop” titled “How To Keep a Customer for Life.” Let us share with you a little of what we learned that day.
The creation and distribution of content has become such a significant aspect of effective marketing that it requires a high place in the strategy conversation in most every business. Some might go as far as to suggest content marketing has become the most effective way to build a business.
Have you ever felt overwhelmed by the number of platforms you feel like you have to be on? Sometimes it feels like we are drowning in our Instagram feed and don’t have time to bother with Facebook or Pinterest. We are in information overload, and it’s not slowing down. Social media, emails, blogs, websites, advertisements, radio, television, are all coming at us with tons of “need to know” information. Wouldn’t life be easier with one content platform? One place where we get all the information we ever needed?
Although it is your designer that provides the brand guidelines for your company, it’s not your designer that defines your brand. The power of your brand is built on so much more than just your logo and your colours. Your true brand identity is the view your customers have of you.
As a business owner, when setting up an effective marketing strategy, one of the first questions you will have to ask yourself is “What makes us different?” Every successful business has a core difference- the single greatest benefit of working with the firm. It is through which your market will actually understand and feel the value you provide over your competitors. Without it, all you have is a recipe to compete on price, which more often than not, will not suffice.
As a business owner, have you ever found yourself identifying “pretty much everyone” as your ideal customers? Have you noticed that when trying to determine your target, you only pay attention to the clients you think you can attract instead of the ones you really want? It’s unfortunate, but this is actually the most common approach that businesses use to identify their target. However, just because someone might have a need for what you sell doesn’t mean they are the right fit for your business. When a client does not truly understand your value, they cannot be the right fit. From this, clashes in expectations and delivery arise, making it a very unhealthy relationship.