Here are the 7 core steps that make up the simple, effective, and affordable Duct Tape Marketing System. Businesses that appreciate and implement this approach to marketing grow in a consistent and predictable manner.
Your social media marketing can sometimes feel separate from your other marketing efforts. After all, social media is about engaging with fans and having a little bit of fun with your brand, is it really a place where you should be thinking about the customer journey?
The fact of the matter is that all of your marketing efforts should be shaped around your customer journey, and that includes social media. And yes, there is a way to fit social media into each stage of the customer journey without resorting to sales-y posts or spammy messages.
Here’s how you can incorporate social media at every stage of the customer journey, from know, like, and trust to try, buy, repeat, and refer.
Obtaining backlinks is an important part of building out your SEO strategy. When you have a fair number of backlinks from reputable sites, it signals to Google that your site is reputable, too. By establishing yourself as a trustworthy presence on the web, you’ll find your pages getting prioritized in Google’s rankings, ahead of your competitors that are relative unknowns in the Googleverse.
But the prospect of having to round up backlinks can be intimidating. How do you get people to link out to your content, anyway? Well, in many ways, it’s a lot like networking. Here, I’ll show you how to apply your existing networking skills to your backlink building efforts.
Every business has competitors. No business will ever be the only option available to a client or customer. So every brand has to do some work to differentiate themselves from the competition. Why would someone pick you over that other guy or gal down the street? What unique value are you bringing to the table that they just can’t get with anyone else?
This is where storytelling comes in. Sure, there are a number of businesses out there that could theoretically solve your prospect’s problem. But by crafting a compelling brand story, you can differentiate yourself as the brand that understands the problem the best and has the most thoughtful solution to the issue.
There are five key elements to any effective brand story. Here, we’ll share the tips you need to create a statement that sets your business apart.
Last week, we talked about the new SEO being creating useful content. Today, let’s talk keyword research. It’s the critical first step in developing your SEO strategy, and making sure that your business ranks well in organic results on the major search engines.
A great SEO strategy has a lot of moving parts. For small business owners, it can be difficult to keep pace with the ever-changing elements that go into optimizing your content for search engines. After all, Google alone uses hundreds of metrics to rank pages for search results, and they keep those metrics (and how exactly they’re weighted and used) under tight wraps.
So if you’re already busy running a business and don’t have time to stay up to date on all the ins and outs of SEO, we have a shortcut for you. Focus on producing useful content, and in the process you’ll check off a lot of SEO boxes.
Video is an increasingly important marketing tactic. Consumers today have shorter attention spans and are often consuming content on the go. They don’t always have the time to sit and read through a thousand word blog post; they’d much rather catch a four minute video on the topic while they’re riding the train into work or eating a salad on their lunch break.
Some time ago, I posted a poll on my social media page asking business owners “Who is the hero of your business? You or your customer?” It surprised me that half of those who participated did not vouch for the latter.
For the longest time, we’ve been so accustomed to seeing “About Us” sections on websites reading things like “our company has been the industry’s pioneer,” or “we are committed to providing only the best,” or “our product solves problems and reduces costs.” Although there may be truth to all these, shining the spot light on your company instead of your customers is a huge mistake. You can tell these stories with as much zeal and confidence as you’d like, but it will not make customers like or trust you.
For someone so passionate in your area of expertise, it’s usually not writing that forms the bigger challenge when it comes to blogging. In fact, the bigger challenges happen to lie in the other related tasks such as brainstorming ideas/topics, figuring out optimum posting times, the best keywords, themes, CTAs, etc. And yet, all these tasks are crucial to a successful blog (and business).
There’s a lot of interest from businesses in what new marketing tactics and tools they can use. I must say that since few marketing strategies really die out completely, the important point here is to focus on what works for you and what is the most efficient use of your time. Regardless of what technologies we use to generate leads and promote our products and services, our focus remains on our audience. As business owners, we need to continue to monitor the behavior of our audience and tailor our strategies and tactics to suit their information consumption behavior.
Some small business owners are intimidated by email marketing. Having to write an individual email is scary enough if you don’t consider yourself a writer. The thought of sending an email out to an entire mailing list can be downright terrifying!
Fortunately, the perfect email is about more than just writing. And even for the written elements, once you’ve figured out the essential components, it’s easy for even those more timid writers among us to excel.