Marketing

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The H2H Approach for Your Business

The New Year is upon us and it’s time to reflect on things we can improve. In wanting to improve your business, one of the important things to think about is, how genuine is your connection with your customers? It’s time to stop thinking B2B or B2C and start thinking of H2H (Human to Human)[1].

 

All businesses are ultimately the same. We all deal with humans. Whether we are in a B2B or B2C environment, we interact with other people. Your products and services interact with humans. 

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Eman BurashidThe H2H Approach for Your Business
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Marketing Activities Healthcare Businesses Need To Do in 2019

The success of your healthcare business is most dependent on doctor-patient relationships and efficiency of treatments. However, although this may be your core, neglecting proper marketing efforts and simply relying on word-of-mouth will not always be enough to sustain you.

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Eman BurashidMarketing Activities Healthcare Businesses Need To Do in 2019
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You Can’t Afford To Not Be Good At Marketing

No matter what size your business is, its success is very dependent on your marketing activities, as much as it is on the operational and sales components. Many business owners, especially SME owners, tend to neglect this while focusing on running the business.

 

Being a business owner, it’s important to remember though, that if you don’t understand how to create a great customer experience, your customers will not engage with you. This is why learning more about marketing can really help grow and scale up your business.

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Eman BurashidYou Can’t Afford To Not Be Good At Marketing
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The Key to Ranking Your Business in Google

For local businesses, showing up on page one is a must – showing up in the Google 3-pack (or whatever it is called this week.) can be the difference between thriving and merely surviving.

All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact.

There are a handful of factors that Google uses to decide what sites to show when a person searches for a local business.

While there are several factors involved in that decision, today I want to talk about the linchpin of the local listing game – your Google My Business Page.

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Eman BurashidThe Key to Ranking Your Business in Google
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How To Stay “Top of Mind” With Your Clients

To do more business or get more referrals from your existing customers is a smart way to grow a business. This is a simple fact most of us seem to forget a little too often. Our clients and prospects are busy. They may not remember to seek us out when they need our products and services. A basic marketing principal is to stay in touch with the people on your list to keep your business healthy. When they need your product or service, your name will be on “top of mind” and your contact information will be at their fingertips.

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Eman BurashidHow To Stay “Top of Mind” With Your Clients
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The Online Influence – How To Market An E-Commerce Business

The e-commerce market continues to grow at a healthy rate worldwide as customers take advantage of varied channels for online orders across product categories. In 2016, total retail sales across the globe will reach $22 trillion, up 6.0% from the previous year. eMarketer estimates sales will top $27 trillion in 2020, even as annual growth rates slow over the next few years.

 

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Eman BurashidThe Online Influence – How To Market An E-Commerce Business
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The Power of Thought Leadership for Businesses

If you want to stand out in a crowded entrepreneurial field as a Small Business Owner and be seen as the most highly valued individual to do business with over your competition, then you want to be recognized as the leader in your niche. If you want to rapidly grow your business today, people need to see you as an engaging action leader. This all starts with “Thought Leadership”.

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Eman BurashidThe Power of Thought Leadership for Businesses
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How To Become A Social Selling Superstar

If you’re engaging with your target audience on any level via social media, whether for business development or promoting your brand, that is social selling. If you thought you could use social media to interrupt people’s lives with cold and hard sells, think again. Social selling is all about providing opportunities for your ideal buyer to know, like, and trust you as an individual and get to know you over time. Social selling is not about selling at all. It’s about warming up your prospects, building relationships and establishing trust.

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Eman BurashidHow To Become A Social Selling Superstar
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Fatema Rashed – Bloomings Flowers

What did Fatema (Bloomings Flowers) say?

Hello, my name is Fatema Rashed and I am the owner of Bloomings Flowers. My business is new and I am still in the planning process when I took the “Executive Coaching and Mentorship in Marketing Program”. I wanted to create a brand in flowers business for a long time, ever since I was in school. I grew up realizing that we have a very competitive market and customers are much more aware of this market more than ever before.

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Eman BurashidFatema Rashed – Bloomings Flowers