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The 5 Types of Content Your Business Needs

The creation and distribution of content has become such a significant aspect of effective marketing that it requires a high place in the strategy conversation in most every business. Some might go as far as to suggest content marketing has become the most effective way to build a business. 

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Eman BurashidThe 5 Types of Content Your Business Needs
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How To Choose The Right Platform

Have you ever felt overwhelmed by the number of platforms you feel like you have to be on? Sometimes it feels like we are drowning in our Instagram feed and don’t have time to bother with Facebook or Pinterest. We are in information overload, and it’s not slowing down. Social media, emails, blogs, websites, advertisements, radio, television, are all coming at us with tons of “need to know” information. Wouldn’t life be easier with one content platform? One place where we get all the information we ever needed? 

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Eman BurashidHow To Choose The Right Platform
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Brand Identity – It’s more than just the logo

Although it is your designer that provides the brand guidelines for your company, it’s not your designer that defines your brand. The power of your brand is built on so much more than just your logo and your colours. Your true brand identity is the view your customers have of you. 

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Eman BurashidBrand Identity – It’s more than just the logo
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Finding the Best Match- Ideal Clients

As a business owner, have you ever found yourself identifying “pretty much everyone” as your ideal customers? Have you noticed that when trying to determine your target, you only pay attention to the clients you think you can attract instead of the ones you really want? It’s unfortunate, but this is actually the most common approach that businesses use to identify their target. However, just because someone might have a need for what you sell doesn’t mean they are the right fit for your business. When a client does not truly understand your value, they cannot be the right fit. From this, clashes in expectations and delivery arise, making it a very unhealthy relationship. 

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Eman BurashidFinding the Best Match- Ideal Clients
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The H2H Approach for Your Business

The New Year is upon us and it’s time to reflect on things we can improve. In wanting to improve your business, one of the important things to think about is, how genuine is your connection with your customers? It’s time to stop thinking B2B or B2C and start thinking of H2H (Human to Human)[1].

 

All businesses are ultimately the same. We all deal with humans. Whether we are in a B2B or B2C environment, we interact with other people. Your products and services interact with humans. 

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Eman BurashidThe H2H Approach for Your Business
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Marketing Activities Healthcare Businesses Need To Do in 2019

The success of your healthcare business is most dependent on doctor-patient relationships and efficiency of treatments. However, although this may be your core, neglecting proper marketing efforts and simply relying on word-of-mouth will not always be enough to sustain you.

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Eman BurashidMarketing Activities Healthcare Businesses Need To Do in 2019
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You Can’t Afford To Not Be Good At Marketing

No matter what size your business is, its success is very dependent on your marketing activities, as much as it is on the operational and sales components. Many business owners, especially SME owners, tend to neglect this while focusing on running the business.

 

Being a business owner, it’s important to remember though, that if you don’t understand how to create a great customer experience, your customers will not engage with you. This is why learning more about marketing can really help grow and scale up your business.

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Eman BurashidYou Can’t Afford To Not Be Good At Marketing
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The Key to Ranking Your Business in Google

For local businesses, showing up on page one is a must – showing up in the Google 3-pack (or whatever it is called this week.) can be the difference between thriving and merely surviving.

All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact.

There are a handful of factors that Google uses to decide what sites to show when a person searches for a local business.

While there are several factors involved in that decision, today I want to talk about the linchpin of the local listing game – your Google My Business Page.

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Eman BurashidThe Key to Ranking Your Business in Google