As a business owner, when setting up an effective marketing strategy, one of the first questions you will have to ask yourself is “What makes us different?” Every successful business has a core difference- the single greatest benefit of working with the firm. It is through which your market will actually understand and feel the value you provide over your competitors. Without it, all you have is a recipe to compete on price, which more often than not, will not suffice.
As a business owner, have you ever found yourself identifying “pretty much everyone” as your ideal customers? Have you noticed that when trying to determine your target, you only pay attention to the clients you think you can attract instead of the ones you really want? It’s unfortunate, but this is actually the most common approach that businesses use to identify their target. However, just because someone might have a need for what you sell doesn’t mean they are the right fit for your business. When a client does not truly understand your value, they cannot be the right fit. From this, clashes in expectations and delivery arise, making it a very unhealthy relationship.
The New Year is upon us and it’s time to reflect on things we can improve. In wanting to improve your business, one of the important things to think about is, how genuine is your connection with your customers? It’s time to stop thinking B2B or B2C and start thinking of H2H (Human to Human).
All businesses are ultimately the same. We all deal with humans. Whether we are in a B2B or B2C environment, we interact with other people. Your products and services interact with humans.
The success of your healthcare business is most dependent on doctor-patient relationships and efficiency of treatments. However, although this may be your core, neglecting proper marketing efforts and simply relying on word-of-mouth will not always be enough to sustain you.
No matter what size your business is, its success is very dependent on your marketing activities, as much as it is on the operational and sales components. Many business owners, especially SME owners, tend to neglect this while focusing on running the business.
Being a business owner, it’s important to remember though, that if you don’t understand how to create a great customer experience, your customers will not engage with you. This is why learning more about marketing can really help grow and scale up your business.
Entrepreneurship fuels economic growth. Increasing the number of entrepreneurs, and creating conditions for them to succeed, has the potential to improve economic opportunities in our region.
While more women sought and found employment in greater numbers, their participation as entrepreneurs were uneven. Fewer women became entrepreneurs, meaning their potential contributions to job creation, innovation, and economic growth were unrealized. Today, women remain underrepresented among the ranks of entrepreneurs.
Like it or not, most of today’s most successful entrepreneurs have all sought mentors to benefit from their advice. If you want to experience success in any capacity, you owe it to yourself to find great mentors, to listen and learn from them. A good mentor is vital for entrepreneurs of all ages and all stages of their businesses. You are never too old, clever or experienced to have a mentor.
To do more business or get more referrals from your existing customers is a smart way to grow a business. This is a simple fact most of us seem to forget a little too often. Our clients and prospects are busy. They may not remember to seek us out when they need our products and services. A basic marketing principal is to stay in touch with the people on your list to keep your business healthy. When they need your product or service, your name will be on “top of mind” and your contact information will be at their fingertips.