Selling

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The Online Influence – How To Market An E-Commerce Business

The e-commerce market continues to grow at a healthy rate worldwide as customers take advantage of varied channels for online orders across product categories. In 2016, total retail sales across the globe will reach $22 trillion, up 6.0% from the previous year. eMarketer estimates sales will top $27 trillion in 2020, even as annual growth rates slow over the next few years.

 

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Eman BurashidThe Online Influence – How To Market An E-Commerce Business
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How To Become A Social Selling Superstar

If you’re engaging with your target audience on any level via social media, whether for business development or promoting your brand, that is social selling. If you thought you could use social media to interrupt people’s lives with cold and hard sells, think again. Social selling is all about providing opportunities for your ideal buyer to know, like, and trust you as an individual and get to know you over time. Social selling is not about selling at all. It’s about warming up your prospects, building relationships and establishing trust.

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Eman BurashidHow To Become A Social Selling Superstar
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UNDER THE INFLUENCE – Harnessing the power of influencer marketing.

In a world where marketing is becoming more and more personalized, the rise of influencer marketing isn’t surprising. Before we dive further into more details about this particular type of marketing and how it works, let’s first look at the definition of “Influencer Marketing.”

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Eman BurashidUNDER THE INFLUENCE – Harnessing the power of influencer marketing.
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30 Ways to Surprise & Delight Your Customers

Many businesses invest a lot of time and money trying to attract new customers, but do not pay much attention to those they already have. Delighting your customers can become your competitive advantage. Competitors can copy your products, lower the price or offer similar benefits; but they will not be able to copy the experience your customers have when buying from you. Making customers feel delighted and pleasantly surprised is the responsibility of everyone, not just that of the salespeople or those at the forefront.

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Eman Burashid30 Ways to Surprise & Delight Your Customers
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Strike while it’s hot! Use lead generation to feed your growth!

Leads are the lifeline of every business. It is actually clients that are the real sustenance of a business; however, without leads there are no clients. Lead generation is essentially about finding the right mix of channels that will allow you to attract a high number of leads in a cost efficient manner.

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Eman BurashidStrike while it’s hot! Use lead generation to feed your growth!