Social Media

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How To Choose The Right Platform

Have you ever felt overwhelmed by the number of platforms you feel like you have to be on? Sometimes it feels like we are drowning in our Instagram feed and don’t have time to bother with Facebook or Pinterest. We are in information overload, and it’s not slowing down. Social media, emails, blogs, websites, advertisements, radio, television, are all coming at us with tons of “need to know” information. Wouldn’t life be easier with one content platform? One place where we get all the information we ever needed? 

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Eman BurashidHow To Choose The Right Platform
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Marketing Activities Healthcare Businesses Need To Do in 2019

The success of your healthcare business is most dependent on doctor-patient relationships and efficiency of treatments. However, although this may be your core, neglecting proper marketing efforts and simply relying on word-of-mouth will not always be enough to sustain you.

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Eman BurashidMarketing Activities Healthcare Businesses Need To Do in 2019
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The Online Influence – How To Market An E-Commerce Business

The e-commerce market continues to grow at a healthy rate worldwide as customers take advantage of varied channels for online orders across product categories. In 2016, total retail sales across the globe will reach $22 trillion, up 6.0% from the previous year. eMarketer estimates sales will top $27 trillion in 2020, even as annual growth rates slow over the next few years.

 

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Eman BurashidThe Online Influence – How To Market An E-Commerce Business
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How To Become A Social Selling Superstar

If you’re engaging with your target audience on any level via social media, whether for business development or promoting your brand, that is social selling. If you thought you could use social media to interrupt people’s lives with cold and hard sells, think again. Social selling is all about providing opportunities for your ideal buyer to know, like, and trust you as an individual and get to know you over time. Social selling is not about selling at all. It’s about warming up your prospects, building relationships and establishing trust.

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Eman BurashidHow To Become A Social Selling Superstar
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Marketing Trends to Watch Out For in 2017

There’s a lot of interest from businesses in what new marketing tactics and tools they can use in 2017. I must say that since few marketing strategies really die out completely, the important point here is to focus on what works for you and what is the most efficient use of your time. Regardless of what technologies we use to generate leads and promote our products and services, our focus remains on our audience. As business owners, we need to continue to monitor the behaviour of our audience and tailor our strategies and tactics to suit their information consumption behaviour.

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Eman BurashidMarketing Trends to Watch Out For in 2017
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UNDER THE INFLUENCE – Harnessing the power of influencer marketing.

In a world where marketing is becoming more and more personalized, the rise of influencer marketing isn’t surprising. Before we dive further into more details about this particular type of marketing and how it works, let’s first look at the definition of “Influencer Marketing.”

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Eman BurashidUNDER THE INFLUENCE – Harnessing the power of influencer marketing.