Social Media

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5 Video Types That Improve Your Marketing

Video content is a hot topic in marketing circles. We’ve been seeing studies for years now that video is the way people want to consume content. Search engines continue to reward businesses with video on their homepage with additional traffic. So if you haven’t yet embraced video, now is the time to start.

Oftentimes when people think of video marketing, they think of social media content. While there’s certainly a great case to be made for using video on social platforms (and lots of ways to do it!), incorporating video across other marketing channels is just as essential.

Here, let’s take a look at the five types of video content that can be added to any business’s marketing system. This will allow you to tell your brand story in a dynamic, engaging way.

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Eman Burashid5 Video Types That Improve Your Marketing
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Stay Top Of Mind With These Virtual Tools

When this global pandemic first started, many of us were discouraged by the limitations it brought about. Despite the understandable struggle, we suggest you see this as a new opportunity to accumulate some new skills by getting comfortable using an array of virtual tools to stay top of mind with clients and customers as they get to know virtual you.

First of all, there are many ways to create engagement with all of the tools we have available today but here are some of our favorites. Although nothing beats in-person for connection, there’s still much that can be done virtually.

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Eman BurashidStay Top Of Mind With These Virtual Tools
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The Online Influence – How To Market An E-Commerce Business

The e-commerce market continues to grow at a healthy rate worldwide as customers take advantage of varied channels for online orders across product categories. In 2016, total retail sales across the globe will reach $22 trillion, up 6.0% from the previous year. eMarketer estimates sales will top $27 trillion in 2020, even as annual growth rates slow over the next few years.

 

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Eman BurashidThe Online Influence – How To Market An E-Commerce Business
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How To Become A Social Selling Superstar

If you’re engaging with your target audience on any level via social media, whether for business development or promoting your brand, that is social selling. If you thought you could use social media to interrupt people’s lives with cold and hard sells, think again. Social selling is all about providing opportunities for your ideal buyer to know, like, and trust you as an individual and get to know you over time. Social selling is not about selling at all. It’s about warming up your prospects, building relationships and establishing trust.

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Eman BurashidHow To Become A Social Selling Superstar
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5 Benefits of Using a Social CRM System

One of the trickiest things about social media is that there are multiple platforms you need to keep up with. Just about every business should have a presence on “the big four” (Facebook, Twitter, Instagram, and LinkedIn). And for certain businesses, additional platforms like SnapChat or Pinterest might make sense.

When you’re juggling customer information that’s coming in through your website, your email, your customer service numbers, and all of your social channels, if you don’t have a system to keep it all straight, you’ll want to pull your hair out!

That’s where a customer relationship management tool (AKA, CRM) with a social component comes in. A social-friendly CRM allows you to track all brand interactions in one place. This provides tremendous value to your business.

Let us walk you through the five biggest, but least talked-about, benefits to using a CRM system with a social component.

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Eman Burashid5 Benefits of Using a Social CRM System
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How Social Media Works For Your Customer Journey

Your social media marketing can sometimes feel separate from your other marketing efforts. After all, social media is about engaging with fans and having a little bit of fun with your brand, is it really a place where you should be thinking about the customer journey?

The fact of the matter is that all of your marketing efforts should be shaped around your customer journey, and that includes social media. And yes, there is a way to fit social media into each stage of the customer journey without resorting to sales-y posts or spammy messages.

Here’s how you can incorporate social media at every stage of the customer journey, from know, like, and trust to try, buy, repeat, and refer.

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Eman BurashidHow Social Media Works For Your Customer Journey
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Marketing Trends to Watch Out For

There’s a lot of interest from businesses in what new marketing tactics and tools they can use. I must say that since few marketing strategies really die out completely, the important point here is to focus on what works for you and what is the most efficient use of your time. Regardless of what technologies we use to generate leads and promote our products and services, our focus remains on our audience. As business owners, we need to continue to monitor the behavior of our audience and tailor our strategies and tactics to suit their information consumption behavior.

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Eman BurashidMarketing Trends to Watch Out For
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7 Mistakes Made With Facebook Advertising and How to Avoid Them

Facebook advertising, when done correctly, can be a major asset to your marketing efforts. Facebook offers businesses a wide variety of advertising options to choose from, and with a network of billions of users, it provides the potential to reach tons of prospects.

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Eman Burashid7 Mistakes Made With Facebook Advertising and How to Avoid Them
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How To Choose The Right Platform

Have you ever felt overwhelmed by the number of platforms you feel like you have to be on? Sometimes it feels like we are drowning in our Instagram feed and don’t have time to bother with Facebook or Pinterest. We are in information overload, and it’s not slowing down. Social media, emails, blogs, websites, advertisements, radio, television, are all coming at us with tons of “need to know” information. Wouldn’t life be easier with one content platform? One place where we get all the information we ever needed? 

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Eman BurashidHow To Choose The Right Platform
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Marketing Activities Healthcare Businesses Need To Do in 2019

The success of your healthcare business is most dependent on doctor-patient relationships and efficiency of treatments. However, although this may be your core, neglecting proper marketing efforts and simply relying on word-of-mouth will not always be enough to sustain you.

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Eman BurashidMarketing Activities Healthcare Businesses Need To Do in 2019