Once upon a time, a business had a story. Prospects and customers connected to it; they found it personal, telling, truthful and relevant. That’s what made it a good one. Just like every person has his own story, so does every business. You can use storytelling to get your target customers’ attention and resonate with them on an emotional level. It works in every niche because it relies on human psychology. Our brain is hardwired to respond to a story.Read more
Every business has competitors. No business will ever be the only option available to a client or customer. So every brand has to do some work to differentiate themselves from the competition. Why would someone pick you over that other guy or gal down the street? What unique value are you bringing to the table that they just can’t get with anyone else?
This is where storytelling comes in. Sure, there are a number of businesses out there that could theoretically solve your prospect’s problem. But by crafting a compelling brand story, you can differentiate yourself as the brand that understands the problem the best and has the most thoughtful solution to the issue.
There are five key elements to any effective brand story. Here, we’ll share the tips you need to create a statement that sets your business apart.Read more
Some time ago, I posted a poll on my social media page asking business owners “Who is the hero of your business? You or your customer?” It surprised me that half of those who participated did not vouch for the latter.
For the longest time, we’ve been so accustomed to seeing “About Us” sections on websites reading things like “our company has been the industry’s pioneer,” or “we are committed to providing only the best,” or “our product solves problems and reduces costs.” Although there may be truth to all these, shining the spot light on your company instead of your customers is a huge mistake. You can tell these stories with as much zeal and confidence as you’d like, but it will not make customers like or trust you.Read more
Here’s what Roaya Sharif said
I am Roaya Sharif, former owner of Roya Café. I am attending the course of “Executive coaching and Mentorship in marketing program” too late, it makes me feel that I should have attended it before I start my business, the lack of experience at marketing could not make me stand on my foot.
The course explains the importance of online marketing, the way you deliver the information, the worksheets, and the experience which you have, benefited us of how to engage the customers. “Make it HUMAN” has made me post some photos and videos on Instagram and was glad to have such a lot of viewers. Posting cake photos do not make impressions unless it’s human.
In a world where marketing is becoming more and more personalized, the rise of influencer marketing isn’t surprising. Before we dive further into more details about this particular type of marketing and how it works, let’s first look at the definition of “Influencer Marketing.”Read more