The course explains the importance of online marketing, the way you deliver the information, the worksheets, and the experience which you have, benefited us of how to engage the customers. “Make it HUMAN” has made me post some photos and videos on Instagram and was glad to have such a lot of viewers. Posting cake photos do not make impressions unless it’s human.
In a world where marketing is becoming more and more personalized, the rise of influencer marketing isn’t surprising. Before we dive further into more details about this particular type of marketing and how it works, let’s first look at the definition of “Influencer Marketing.”
Once upon a time, a business had a story. Prospects and customers connected to it; they found it personal, telling, truthful and relevant. That’s what made it a good one. Just like every person has his own story, so does every business. You can use storytelling to get your target customers’ attention and resonate with them on an emotional level. It works in every niche because it relies on human psychology. Our brain is hardwired to respond to a story.