Once upon a time, a business had a story. Prospects and customers connected to it; they found it personal, telling, truthful and relevant. That’s what made it a good one. Just like every person has his own story, so does every business. You can use storytelling to get your target customers’ attention and resonate with them on an emotional level. It works in every niche because it relies on human psychology. Our brain is hardwired to respond to a story.Read more
With the capricious nature of our digital word, an intriguing question is constantly being asked- Are learning communities going to replace physical college degrees or be the new school? Although this might not be a preference for all professionals, there’s a lot of question in whether the traditional education model can keep up with the pace of change within the current corporate environment. So that is where online learning platforms can play a really major role.Read more
LinkedIn is a powerful tool for small businesses looking to grow their network, boasting 660 million members worldwide
Because it’s a business-focused social network, having a presence on the platform is a necessity for those running B2Bs. But B2C businesses can thrive on LinkedIn as well. Since the network is all about business, many users are going there to seriously look for solutions to a problem they have (unlike Facebook or Instagram, where they might just be going to look for cute pet photos).
If you understand how to use the platform effectively, it can help you grow your network and get ahead of the competition. Here’s how you can do it.Read more
Your social media marketing can sometimes feel separate from your other marketing efforts. After all, social media is about engaging with fans and having a little bit of fun with your brand, is it really a place where you should be thinking about the customer journey?
The fact of the matter is that all of your marketing efforts should be shaped around your customer journey, and that includes social media. And yes, there is a way to fit social media into each stage of the customer journey without resorting to sales-y posts or spammy messages.
Here’s how you can incorporate social media at every stage of the customer journey, from know, like, and trust to try, buy, repeat, and refer.Read more
Obtaining backlinks is an important part of building out your SEO strategy. When you have a fair number of backlinks from reputable sites, it signals to Google that your site is reputable, too. By establishing yourself as a trustworthy presence on the web, you’ll find your pages getting prioritized in Google’s rankings, ahead of your competitors that are relative unknowns in the Googleverse.
But the prospect of having to round up backlinks can be intimidating. How do you get people to link out to your content, anyway? Well, in many ways, it’s a lot like networking. Here, I’ll show you how to apply your existing networking skills to your backlink building efforts.Read more
If you are an entrepreneur, the start of your business can be very overwhelming. To keep you on track despite the pressure, here are 2 of our favorite productivity apps that can help you:
- Set priorities
- Manage and categorize tasks
- Accomplish tasks more quickly and with less effort (i.e. more efficiently)
- Keep an integrated work effort with your team members
Some time ago, I posted a poll on my social media page asking business owners “Who is the hero of your business? You or your customer?” It surprised me that half of those who participated did not vouch for the latter.
For the longest time, we’ve been so accustomed to seeing “About Us” sections on websites reading things like “our company has been the industry’s pioneer,” or “we are committed to providing only the best,” or “our product solves problems and reduces costs.” Although there may be truth to all these, shining the spot light on your company instead of your customers is a huge mistake. You can tell these stories with as much zeal and confidence as you’d like, but it will not make customers like or trust you.Read more
For someone so passionate in your area of expertise, it’s usually not writing that forms the bigger challenge when it comes to blogging. In fact, the bigger challenges happen to lie in the other related tasks such as brainstorming ideas/topics, figuring out optimum posting times, the best keywords, themes, CTAs, etc. And yet, all these tasks are crucial to a successful blog (and business).Read more
There’s a lot of interest from businesses in what new marketing tactics and tools they can use. I must say that since few marketing strategies really die out completely, the important point here is to focus on what works for you and what is the most efficient use of your time. Regardless of what technologies we use to generate leads and promote our products and services, our focus remains on our audience. As business owners, we need to continue to monitor the behavior of our audience and tailor our strategies and tactics to suit their information consumption behavior.Read more
Some small business owners are intimidated by email marketing. Having to write an individual email is scary enough if you don’t consider yourself a writer. The thought of sending an email out to an entire mailing list can be downright terrifying!
Fortunately, the perfect email is about more than just writing. And even for the written elements, once you’ve figured out the essential components, it’s easy for even those more timid writers among us to excel.Read more