Website

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Do Your Research- Keywords

Last week, we talked about the new SEO being creating useful content. Today, let’s talk keyword research. It’s the critical first step in developing your SEO strategy, and making sure that your business ranks well in organic results on the major search engines.

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Eman BurashidDo Your Research- Keywords
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The New SEO- Useful Content

A great SEO strategy has a lot of moving parts. For small business owners, it can be difficult to keep pace with the ever-changing elements that go into optimizing your content for search engines. After all, Google alone uses hundreds of metrics to rank pages for search results, and they keep those metrics (and how exactly they’re weighted and used) under tight wraps.

So if you’re already busy running a business and don’t have time to stay up to date on all the ins and outs of SEO, we have a shortcut for you. Focus on producing useful content, and in the process you’ll check off a lot of SEO boxes.

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Eman BurashidThe New SEO- Useful Content
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3 Free Blogging Calendar Templates For A Better Blog in 2020

For someone so passionate in your area of expertise, it’s usually not writing that forms the bigger challenge when it comes to blogging. In fact, the bigger challenges happen to lie in the other related tasks such as brainstorming ideas/topics,  figuring out optimum posting times, the best keywords, themes, CTAs, etc. And yet, all these tasks are crucial to a successful blog (and business).

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Eman Burashid3 Free Blogging Calendar Templates For A Better Blog in 2020
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Why Even Your Small Business Needs a Responsive Website

Responsive websites are a necessity in today’s digital marketplace. That isn’t surprising when statistics state that 51% of time spent online in most countries, took place from a mobile device, rather than a personal computer. Your website should be mobile-friendly and responsive any time a user visits. Otherwise, you’re turning business away at the first click.

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Eman BurashidWhy Even Your Small Business Needs a Responsive Website
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Why Your Site Needs to Make The Switch to HTTPS (and How)

Every website in the world is carried across a protocol known as HTTP. Recently, though, we’ve seen more and more websites switching over to HTTPS, which is the secure version of that same protocol.

A site that is carried on HTTPS is encrypted, meaning that all of the data and information on the site itself is protected from hackers. Not only that, but the sensitive information that you gather from prospects and customers—whether that’s their email or credit card information—is encrypted, too.

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Eman BurashidWhy Your Site Needs to Make The Switch to HTTPS (and How)
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7 Things You Need for a Perfectly Optimized Homepage

When you’re trying to get your business noticed online, you need to create a website that stands out. While your site must have a great user experience and make it clear to visitors what your business does, you must also be sure it’s optimized to keep search engines happy.

Building a site with the following attributes will not only make it easy for visitors to understand who you are and to navigate through the rest of your website, it will also make for a strong approach to SEO.

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Eman Burashid7 Things You Need for a Perfectly Optimized Homepage
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Get Your Audience To Stay On Your Website Longer!

You put a lot of time, effort, and money into developing a website for your business. So you want to be sure that it’s capturing people’s attention and giving them the information they need to feel good about doing business with you.

But no one can learn what you’re all about in a second or two. You must hold visitors’ attention long enough for them to learn what they need to learn about your business. And while you can’t control a stranger’s attention span, there are things you can do to encourage your audience to stay on your website longer.

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Eman BurashidGet Your Audience To Stay On Your Website Longer!
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How To Get A Great Website

So, what makes a great website? A lot of business owners are at a loss when it comes to what their website should be to best serve their business and their customers. And web designers sometimes have their own ideas about what’s most important, which don’t always best serve their clients.

Here, we’ll take a look at some of the most common mistakes that business owners make when designing their website, and what you can do to correct them if you’ve made them yourself.

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Eman BurashidHow To Get A Great Website