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Why Even Your Small Business Needs a Responsive Website

Responsive websites are a necessity in today’s digital marketplace. That isn’t surprising when statistics state that 51% of time spent online in most countries, took place from a mobile device, rather than a personal computer. Your website should be mobile-friendly and responsive any time a user visits. Otherwise, you’re turning business away at the first click.

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Eman BurashidWhy Even Your Small Business Needs a Responsive Website
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Why Your Site Needs to Make The Switch to HTTPS (and How)

Every website in the world is carried across a protocol known as HTTP. Recently, though, we’ve seen more and more websites switching over to HTTPS, which is the secure version of that same protocol.

A site that is carried on HTTPS is encrypted, meaning that all of the data and information on the site itself is protected from hackers. Not only that, but the sensitive information that you gather from prospects and customers—whether that’s their email or credit card information—is encrypted, too.

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Eman BurashidWhy Your Site Needs to Make The Switch to HTTPS (and How)
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Get Your Audience To Stay On Your Website Longer!

You put a lot of time, effort, and money into developing a website for your business. So you want to be sure that it’s capturing people’s attention and giving them the information they need to feel good about doing business with you.

But no one can learn what you’re all about in a second or two. You must hold visitors’ attention long enough for them to learn what they need to learn about your business. And while you can’t control a stranger’s attention span, there are things you can do to encourage your audience to stay on your website longer.

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Eman BurashidGet Your Audience To Stay On Your Website Longer!
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3 Basic (But Crucial) Areas of the Customer Experience You Need To Get Right Every Time

We all know that an unhappy customer is a bad thing, but how do you achieve providing the best customer service possible? The key to providing excellent customer service is to, first of all, think of providing more than just service. Think of providing an experience that makes your customers want to work with you for years instead of a one-time transaction.

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Eman Burashid3 Basic (But Crucial) Areas of the Customer Experience You Need To Get Right Every Time
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How To Keep A Customer For Life

Over the past couple of years, we’ve built quite an awesome community through our marketing programs. We thought it would be a great idea to bring everyone together again for a chance for a refresher course on growing their businesses. It even turned out to be a great chance to network! So, on the 1st of April, we held our first “Community Workshop” titled “How To Keep a Customer for Life.” Let us share with you a little of what we learned that day.

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Eman BurashidHow To Keep A Customer For Life
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Building Content With The Marketing Hourglass

The need to produce content in marketing has grown so much that you can’t really get through a day without hearing about it, reading about it and perhaps stressing out about it.

Marketers are beginning to think and act more like publishers and are producing, curating and repurposing content like never before. Really smart marketers are snapping up journalists as key members of their marketing teams.

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Eman BurashidBuilding Content With The Marketing Hourglass
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The Online Influence – How To Market An E-Commerce Business

The e-commerce market continues to grow at a healthy rate worldwide as customers take advantage of varied channels for online orders across product categories. In 2016, total retail sales across the globe will reach $22 trillion, up 6.0% from the previous year. eMarketer estimates sales will top $27 trillion in 2020, even as annual growth rates slow over the next few years.

 

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Eman BurashidThe Online Influence – How To Market An E-Commerce Business