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Marketing Activities Healthcare Businesses Need To Do in 2019

The success of your healthcare business is most dependent on doctor-patient relationships and efficiency of treatments. However, although this may be your core, neglecting proper marketing efforts and simply relying on word-of-mouth will not always be enough to sustain you.

As in all other industries, health centers, clinics and doctors need to maintain their online presence to remain top of the public’s mind. If you don’t, the hospitals that do will scoop up all your potential patients, even if you would have been the better choice. In this blog, you’ll come to know 5 important marketing activities your healthcare business needs to pick up in 2019.

  1. GET ONLINE and improve your SEO

If a person has a strange allergic reaction and wants to see a specialist instead of the family doctor, what do you think he or she is most likely to do? Ask family and friends, ask Google, or both? Today, even when we have information from our family and friends, we always feel more drawn to a clinic with a strong and presentable online profile. You need to make sure you are easily found online, and that patients can easily learn what you specialize in and provide. Create a website and set up your social media. Through these, you can introduce your medical team and your specializations so that patients are more at ease, knowing what to expect from you. Also, identify your keywords so that you can create content that will help clients find you at the top of their search results.

 

  1. START A BLOG

You will notice that a rising number of healthcare providers are now starting blogs on their websites. Blogs are a great way to rank high on the search engine, as well as to humanize your business. How many times has an injured person rushed to google “symptoms of sprained ankle” and found a vast amount of information (both good and bad)? Your blog could be among that same information, also providing a link to connecting with one of your doctors, capturing your client at the top of the funnel!

 

  1. GET ACTIVE ON SOCIAL MEDIA

Although a healthcare provider cannot go around sharing success stories or patient experiences on Instagram, it is still important to be present on social media. Here’s why:

  • The more active accounts you have, the higher you will rank on search engines. Links on your pages can also drive more visits to your own website.

  • Facebook gives you a marketing platform where you can earn reviews, which are public and can help you easily gain the trust of new clients.

  • Facebook, Instagram and LinkedIn pages can help you continue to grow relationships with patients through continued engagement.

  • Helps you connect with target audiences through campaigns while already showing all your relevant information (on your business page).

  • Your pages can serve as an amplified method of word-of-mouth marketing.

 

 

  1. MAKE SURE YOUR WEBSITE IS MOBILE-OPTIMIZED

The use of mobiles will only continue to increase even more. Instead of a mobile “version,” it is important to make sure your website is mobile-optimized. After all, if you happen to get injured while outside, there’s no way you will wait to get to a computer to start searching for the nearest clinic. You will be sure to do this on your phone! Here are some steps you need to take to optimize your site for mobile use:

  • Have an easy drop down menu for the information that patients would need (e.g. Doctors on duty, insurance information, contact details, etc.).

  • Make sure your telephone numbers are click-to-call. Patients are usually in a sense of urgency when looking up healthcare providers so this would be ideal.

  • Include a Google Map widget on your Contact page so that users can easily click to open your map. This will also reduce the number of calls you get asking for directions.

  1. SET YOURSELF UP ON GOOGLE MAPS

    No matter where you are located, make sure your clients will have no trouble finding you by setting yourself up on the map. It will also help when patients are searching for doctors “near them.”

 

 

Nowadays, it’s not just about providing the best patient care. You need to be able to engage with your patients even in the long journey they take before reaching your doctor’s office. These steps are a great way to increase and improve those touch points. If you’d like any help with your own marketing efforts, feel free to get in touch with us! Call 17009731 or fill out our contact form and we’ll get in touch with you!

Eman BurashidMarketing Activities Healthcare Businesses Need To Do in 2019
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