If you’re a small business owner or a start-up trying to wear all the hats at the work site, this is for you!
The famous Greek philosopher, Plato insists that each individual has one particular purpose or function, to which he must devote his full attention to. He states that as humans, we tend to lose sight of this and try to play the role of many. We tend to be a “jack of all trades, a master of none.” Although many would argue that pursuing more than one passion is to be admired, trying to assume all the roles in your business in wanting to save your resources, would surely be a disservice.
As a small business owner, you may have often felt like you had to do everything yourself in order to get things done the right way. However sometimes, multitasking can do more harm than good. When you assume the position of administrator, marketer, salesperson, staff manager, etc. you set up all the processes for reduced effectiveness. Not only that, you will end up losing love and passion for your business when exerting energy on tasks you dislike. You also end up having to choose which to prioritize- the business operations or paying more attention to your customers and leads.
Make it a point to select the tasks you could get help with, and invest time in training a helping hand (or hands). For example, hire an agency or a freelancer to handle your marketing, or hire an administrative assistant. Don’t wait until you’ve brought yourself down by wasting time and exerting all your energy into tasks that you could not keep up with.