The most sophisticated message in the world won’t resonate with your customers, if you don’t understand their preferences and behaviors.
Get into the habit of going through your database, say on Wednesday afternoon, and making a handful of calls for no other reason than to check in and see how your clients are doing. This is not a sales call, although you will be surprised how many people will tell you, “I’ve been meaning to call you.”
This could be a way of how you can stay connected. Any time business seems to slow down a bit, this is one of the fastest way to jump start it.
Give it a try!
You should create and supplement a database of customers and prospects with the idea that you build more and more information to use to help build deeper relationships and create additional selling opportunities.