Email marketing has been around for a long time, and consequently, people have developed a lot of opinions about what works and what doesn’t. However, as the digital marketing landscape has changed, some things about email marketing that used to be true are no longer so. And there are some things that have always been myths, but still persist today.
Here, let’s debunk the six biggest email marketing myths out there.
No matter what size your business is, its success is very dependent on your marketing activities, as much as it is on the operational and sales components. Many business owners, especially SME owners, tend to neglect this while focusing on running the business.
Being a business owner, it’s important to remember though, that if you don’t understand how to create a great customer experience, your customers will not engage with you. This is why learning more about marketing can really help grow and scale up your business.