business Archives - Keynotes Consultants

How To Portray An Effective Brand Story

Eman Burashid October 27, 2019

Every business has competitors. No business will ever be the only option available to a client or customer. So every brand has to do some work to differentiate themselves from the competition. Why would someone pick you over that other guy or gal down the street? What unique value are you bringing to the table that they just can’t get with anyone else?

This is where storytelling comes in. Sure, there are a number of businesses out there that could theoretically solve your prospect’s problem. But by crafting a compelling brand story, you can differentiate yourself as the brand that understands the problem the best and has the most thoughtful solution to the issue.

There are five key elements to any effective brand story. Here, we’ll share the tips you need to create a statement that sets your business apart.

Blog, Branding, Business, Education, Marketing, Marketing Consultant, Storytelling brand, business, marketing, story telling No comments

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The New SEO- Useful Content

Eman Burashid October 14, 2019

A great SEO strategy has a lot of moving parts. For small business owners, it can be difficult to keep pace with the ever-changing elements that go into optimizing your content for search engines. After all, Google alone uses hundreds of metrics to rank pages for search results, and they keep those metrics (and how exactly they’re weighted and used) under tight wraps.

So if you’re already busy running a business and don’t have time to stay up to date on all the ins and outs of SEO, we have a shortcut for you. Focus on producing useful content, and in the process you’ll check off a lot of SEO boxes.

Blog, Business, Content, Marketing, Marketing Consultant, Online Presence, SEO, Website business, content, marketing, SEO, website No comments

How to Start a Youtube Channel for your Business

Eman Burashid October 6, 2019

Video is an increasingly important marketing tactic. Consumers today have shorter attention spans and are often consuming content on the go. They don’t always have the time to sit and read through a thousand word blog post; they’d much rather catch a four minute video on the topic while they’re riding the train into work or eating a salad on their lunch break.

Blog, Branding, Business, Content, Entrepreneur, Influencer Marketing, Marketing, Online Presence, Video Marketing business, marketing, Video, youtube No comments

Top Productivity Apps To Keep You In Check

Eman Burashid September 29, 2019

If you are an entrepreneur, the start of your business can be very overwhelming. To keep you on track despite the pressure, here are 2 of our favorite productivity apps that can help you:

Set priorities
Manage and categorize tasks
Accomplish tasks more quickly and with less effort (i.e. more efficiently)
Keep an integrated work effort with your team members

Blog, Business, Strategy apps, business, entrepreneurs, productivity, tools No comments

Who Is The Real Hero?

Eman Burashid September 22, 2019

Some time ago, I posted a poll on my social media page asking business owners “Who is the hero of your business? You or your customer?” It surprised me that half of those who participated did not vouch for the latter.

For the longest time, we’ve been so accustomed to seeing “About Us” sections on websites reading things like “our company has been the industry’s pioneer,” or “we are committed to providing only the best,” or “our product solves problems and reduces costs.” Although there may be truth to all these, shining the spot light on your company instead of your customers is a huge mistake. You can tell these stories with as much zeal and confidence as you’d like, but it will not make customers like or trust you.

Blog, Business, Content, customer experience, Customer Support, Education, Entrepreneur, Marketing, Marketing Consultant, Online Presence, Public Relations, Storytelling, Strategy, Uncategorized business, customer, hero, marketing, strategy No comments

3 Free Blogging Calendar Templates For A Better Blog in 2020

Eman Burashid September 15, 2019

For someone so passionate in your area of expertise, it’s usually not writing that forms the bigger challenge when it comes to blogging. In fact, the bigger challenges happen to lie in the other related tasks such as brainstorming ideas/topics, figuring out optimum posting times, the best keywords, themes, CTAs, etc. And yet, all these tasks are crucial to a successful blog (and business).

Blog, Content, Education, Marketing, Online Presence, Strategy, Website blog, blogging calendars, business, editorial calendar, marketing No comments

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6 Myths On Email Marketing

Eman Burashid August 25, 2019

Email marketing has been around for a long time, and consequently, people have developed a lot of opinions about what works and what doesn’t. However, as the digital marketing landscape has changed, some things about email marketing that used to be true are no longer so. And there are some things that have always been myths, but still persist today.

Here, let’s debunk the six biggest email marketing myths out there.

Blog, Business, Content, Email Marketing business, business owner, digital, email, email marketing, entrepreneur, online marketing, strategy No comments

Your Guideline For Email Marketing

Eman Burashid August 14, 2019

Some small business owners are intimidated by email marketing. Having to write an individual email is scary enough if you don’t consider yourself a writer. The thought of sending an email out to an entire mailing list can be downright terrifying!

Fortunately, the perfect email is about more than just writing. And even for the written elements, once you’ve figured out the essential components, it’s easy for even those more timid writers among us to excel.

Blog, Business, Email Marketing, Entrepreneur, Marketing, Online Presence, Strategy, Uncategorized blog, business, email, email marketing, online marketing No comments

7 Mistakes Made With Facebook Advertising and How to Avoid Them

Eman Burashid August 6, 2019

Facebook advertising, when done correctly, can be a major asset to your marketing efforts. Facebook offers businesses a wide variety of advertising options to choose from, and with a network of billions of users, it provides the potential to reach tons of prospects.

Blog, Business, Marketing, Online Presence, Social Media business, marketing, online marketing No comments

Why Even Your Small Business Needs a Responsive Website

Eman Burashid July 23, 2019

Responsive websites are a necessity in today’s digital marketplace. That isn’t surprising when statistics state that 51% of time spent online in most countries, took place from a mobile device, rather than a personal computer. Your website should be mobile-friendly and responsive any time a user visits. Otherwise, you’re turning business away at the first click.

Blog, Business, Marketing, Online Presence, Strategy, Uncategorized, Website business, mobile responsive, responsive website, small business No comments