business

All posts tagged business

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Why Search Engine Optimization matters for your local business

Google searches have evolved into a fundamental part of everyday life. Yes, even now during this globally felt trying times. There are over 3.5 billion searches per day, and over 40,000 searches per second. Google is by far the most important search engine and it continues to monopolise the way we search for products, services and information on the internet. No matter how your prospects find you, they will probably also Google you. If they can’t find your website, or don’t like what they see in terms of online presence or reviews, they will buy elsewhere. Your website represents the most important element that adds credibility for your business. If you are a small business owner, people will now judge your entire life’s work based on the design and content of your website.

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Eman BurashidWhy Search Engine Optimization matters for your local business
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The Power of Thought Leadership for Businesses

If you want to stand out in a crowded entrepreneurial field as a Small Business Owner and be seen as the most highly valued individual to do business with over your competition, then you want to be recognized as the leader in your niche. If you want to rapidly grow your business today, people need to see you as an engaging action leader. This all starts with “Thought Leadership”.

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Eman BurashidThe Power of Thought Leadership for Businesses
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Stay Top Of Mind With These Virtual Tools

When this global pandemic first started, many of us were discouraged by the limitations it brought about. Despite the understandable struggle, we suggest you see this as a new opportunity to accumulate some new skills by getting comfortable using an array of virtual tools to stay top of mind with clients and customers as they get to know virtual you.

First of all, there are many ways to create engagement with all of the tools we have available today but here are some of our favorites. Although nothing beats in-person for connection, there’s still much that can be done virtually.

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Eman BurashidStay Top Of Mind With These Virtual Tools
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3 Affordable Tools To Help You Deliver Your Online Course

In these trying times brought about by the COVID-19 pandemic, business owners all over the world have turned even more so than ever, to online platforms. If you are a consultant or educator, and find the online scene daunting, here are 3 affordable tools that can get you started on delivering online your courses online.

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Eman Burashid3 Affordable Tools To Help You Deliver Your Online Course
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5 Design Elements for a Small Business’ Successful Landing Page

There are many elements you’ll need to create the perfect landing page; many of which will depend on your personal goals. But to be successful, every landing page must have these basic design elements.

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Eman Burashid5 Design Elements for a Small Business’ Successful Landing Page
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The Online Influence – How To Market An E-Commerce Business

The e-commerce market continues to grow at a healthy rate worldwide as customers take advantage of varied channels for online orders across product categories. In 2016, total retail sales across the globe will reach $22 trillion, up 6.0% from the previous year. eMarketer estimates sales will top $27 trillion in 2020, even as annual growth rates slow over the next few years.

 

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Eman BurashidThe Online Influence – How To Market An E-Commerce Business
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Grab It By The Tale! – How to Grow Your Business Through Storytelling

Once upon a time, a business had a story. Prospects and customers connected to it; they found it personal, telling, truthful and relevant. That’s what made it a good one. Just like every person has his own story, so does every business. You can use storytelling to get your target customers’ attention and resonate with them on an emotional level. It works in every niche because it relies on human psychology. Our brain is hardwired to respond to a story. 

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Eman BurashidGrab It By The Tale! – How to Grow Your Business Through Storytelling
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5 Platforms for Continuous Online Learning

With the capricious nature of our digital word, an intriguing question is constantly being asked- Are learning communities going to replace physical college degrees or be the new school? Although this might not be a preference for all professionals, there’s a lot of question in whether the traditional education model can keep up with the pace of change within the current corporate environment. So that is where online learning platforms can play a really major role.

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Eman Burashid5 Platforms for Continuous Online Learning
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How LinkedIn Can Help Grow Your Network

LinkedIn is a powerful tool for small businesses looking to grow their network, boasting 660 million members worldwide

Because it’s a business-focused social network, having a presence on the platform is a necessity for those running B2Bs. But B2C businesses can thrive on LinkedIn as well. Since the network is all about business, many users are going there to seriously look for solutions to a problem they have (unlike Facebook or Instagram, where they might just be going to look for cute pet photos).

If you understand how to use the platform effectively, it can help you grow your network and get ahead of the competition. Here’s how you can do it.

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Eman BurashidHow LinkedIn Can Help Grow Your Network
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5 Benefits of Using a Social CRM System

One of the trickiest things about social media is that there are multiple platforms you need to keep up with. Just about every business should have a presence on “the big four” (Facebook, Twitter, Instagram, and LinkedIn). And for certain businesses, additional platforms like SnapChat or Pinterest might make sense.

When you’re juggling customer information that’s coming in through your website, your email, your customer service numbers, and all of your social channels, if you don’t have a system to keep it all straight, you’ll want to pull your hair out!

That’s where a customer relationship management tool (AKA, CRM) with a social component comes in. A social-friendly CRM allows you to track all brand interactions in one place. This provides tremendous value to your business.

Let us walk you through the five biggest, but least talked-about, benefits to using a CRM system with a social component.

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Eman Burashid5 Benefits of Using a Social CRM System