The need to produce content in marketing has grown so much that you can’t really get through a day without hearing about it, reading about it and perhaps stressing out about it.
Marketers are beginning to think and act more like publishers and are producing, curating and repurposing content like never before. Really smart marketers are snapping up journalists as key members of their marketing teams.
As a business owner, have you ever found yourself identifying “pretty much everyone” as your ideal customers? Have you noticed that when trying to determine your target, you only pay attention to the clients you think you can attract instead of the ones you really want? It’s unfortunate, but this is actually the most common approach that businesses use to identify their target. However, just because someone might have a need for what you sell doesn’t mean they are the right fit for your business. When a client does not truly understand your value, they cannot be the right fit. From this, clashes in expectations and delivery arise, making it a very unhealthy relationship.
Like it or not, most of today’s most successful entrepreneurs have all sought mentors to benefit from their advice. If you want to experience success in any capacity, you owe it to yourself to find great mentors, to listen and learn from them. A good mentor is vital for entrepreneurs of all ages and all stages of their businesses. You are never too old, clever or experienced to have a mentor.
To do more business or get more referrals from your existing customers is a smart way to grow a business. This is a simple fact most of us seem to forget a little too often. Our clients and prospects are busy. They may not remember to seek us out when they need our products and services. A basic marketing principal is to stay in touch with the people on your list to keep your business healthy. When they need your product or service, your name will be on “top of mind” and your contact information will be at their fingertips.
The e-commerce market continues to grow at a healthy rate worldwide as customers take advantage of varied channels for online orders across product categories. In 2016, total retail sales across the globe will reach $22 trillion, up 6.0% from the previous year. eMarketer estimates sales will top $27 trillion in 2020, even as annual growth rates slow over the next few years.
If you want to stand out in a crowded entrepreneurial field as a Small Business Owner and be seen as the most highly valued individual to do business with over your competition, then you want to be recognized as the leader in your niche. If you want to rapidly grow your business today, people need to see you as an engaging action leader. This all starts with “Thought Leadership”.
Entrepreneurs are capable of innovations with no money and no connections. They can start a business with just a computer. Right now, there are multi-million dollar small businesses with no offices, no employees, and no debt. These are exciting times for entrepreneurs. This means that more people can spread their awesome ideas and innovations directly to people faster and further than ever before, thanks to the internet.
The first step in hiring a marketing consultant is to know why you’re hiring a marketing consultant. A good marketing consultant will provide you with a holistic integrated marketing approach, not just parts and pieces. (They should be able to confidently recommend those parts and pieces, but with the whole in mind.)
Restaurants and cafes seem to pop up everywhere and competition is becoming fierce in this sector. Restaurants also are not immune to economic challenges and changing consumer behavior. Just like other businesses, they have to adapt and grow to continue to bring in new business. Customer service is the cornerstone of a successful restaurant. But what does good customer service mean? This is open to so much interpretation. What makes for a positive dining experience differs greatly by customer, however most would agree that customers look for an experience that leave them with a good taste.