business

All posts tagged business

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Why Search Engine Optimization matters for your local business

Google searches have evolved into a fundamental part of everyday life. There are over 3.5 billion searches per day, and over 40,000 searches per second. Google is by far the most important search engine and it continues to monopolise the way we search for products, services and information on the internet. No matter how your prospects find you, they will probably also Google you. If they can’t find your website, or don’t like what they see in terms of online presence or reviews, they will buy elsewhere. Your website represents the most important element that adds credibility for your business. If you are a small business owner, people will now judge your entire life’s work based on the design and content of your website.

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Eman BurashidWhy Search Engine Optimization matters for your local business
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Email Marketing- A Better Strategy for Lead Generation & Conversion

So when it comes to lead generation and conversion, is email marketing really the “A-player’s” strategy? Your total online presence doesn’t end with having a website. It needs to be integrated and complimented by other efforts. This includes content creation, online advertising, local SEO, social media, reputation management and email marketing for lead generation. Email marketing, when done right, can nurture leads and keep current contacts and customers involved with your brand.

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Eman BurashidEmail Marketing- A Better Strategy for Lead Generation & Conversion
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Stronger Together: Creating an Eco-System of Strategic Partners

 

One of the most overlooked sources of new leads for any business is the rich pool of non-competing businesses that serve the same target market. Many businesses understand the need to build business partnerships with other businesses, but only a few adapt this in their overall strategy and tap this approach to the full extent.

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Eman BurashidStronger Together: Creating an Eco-System of Strategic Partners
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Getting The Word Out- The new world of public relations

In this noisy and media saturated world we live in today, it is more important than ever to communicate with customers and other stakeholders to help them understand our story. Public relations is one of the best ways to get recognized, build loyalty and encourage advocacy.

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Eman BurashidGetting The Word Out- The new world of public relations
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Strike while it’s hot! Use lead generation to feed your growth!

Leads are the lifeline of every business. It is actually clients that are the real sustenance of a business; however, without leads there are no clients. Lead generation is essentially about finding the right mix of channels that will allow you to attract a high number of leads in a cost efficient manner.

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Eman BurashidStrike while it’s hot! Use lead generation to feed your growth!