Responsive websites are a necessity in today’s digital marketplace. That isn’t surprising when statistics state that 51% of time spent online in most countries, took place from a mobile device, rather than a personal computer. Your website should be mobile-friendly and responsive any time a user visits. Otherwise, you’re turning business away at the first click.Read more
Every website in the world is carried across a protocol known as HTTP. Recently, though, we’ve seen more and more websites switching over to HTTPS, which is the secure version of that same protocol.
A site that is carried on HTTPS is encrypted, meaning that all of the data and information on the site itself is protected from hackers. Not only that, but the sensitive information that you gather from prospects and customers—whether that’s their email or credit card information—is encrypted, too.Read more
You put a lot of time, effort, and money into developing a website for your business. So you want to be sure that it’s capturing people’s attention and giving them the information they need to feel good about doing business with you.
But no one can learn what you’re all about in a second or two. You must hold visitors’ attention long enough for them to learn what they need to learn about your business. And while you can’t control a stranger’s attention span, there are things you can do to encourage your audience to stay on your website longer.Read more
So, what makes a great website? A lot of business owners are at a loss when it comes to what their website should be to best serve their business and their customers. And web designers sometimes have their own ideas about what’s most important, which don’t always best serve their clients.
Here, we’ll take a look at some of the most common mistakes that business owners make when designing their website, and what you can do to correct them if you’ve made them yourself.Read more
People are always going to have problems, so as a marketer or business owner, your job is to solve these problems for your ideal clients. This really is the key to business success.Read more
The creation and distribution of content has become such a significant aspect of effective marketing that it requires a high place in the strategy conversation in most every business. Some might go as far as to suggest content marketing has become the most effective way to build a business.Read more
The need to produce content in marketing has grown so much that you can’t really get through a day without hearing about it, reading about it and perhaps stressing out about it.
Marketers are beginning to think and act more like publishers and are producing, curating and repurposing content like never before. Really smart marketers are snapping up journalists as key members of their marketing teams.Read more
As a business owner, have you ever found yourself identifying “pretty much everyone” as your ideal customers? Have you noticed that when trying to determine your target, you only pay attention to the clients you think you can attract instead of the ones you really want? It’s unfortunate, but this is actually the most common approach that businesses use to identify their target. However, just because someone might have a need for what you sell doesn’t mean they are the right fit for your business. When a client does not truly understand your value, they cannot be the right fit. From this, clashes in expectations and delivery arise, making it a very unhealthy relationship.Read more
If you’re a small business owner or a start-up trying to wear all the hats at the work site, this is for you!Read more
Like it or not, most of today’s most successful entrepreneurs have all sought mentors to benefit from their advice. If you want to experience success in any capacity, you owe it to yourself to find great mentors, to listen and learn from them. A good mentor is vital for entrepreneurs of all ages and all stages of their businesses. You are never too old, clever or experienced to have a mentor.Read more