business

All posts tagged business

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How To Stay “Top of Mind” With Your Clients

To do more business or get more referrals from your existing customers is a smart way to grow a business. This is a simple fact most of us seem to forget a little too often. Our clients and prospects are busy. They may not remember to seek us out when they need our products and services. A basic marketing principal is to stay in touch with the people on your list to keep your business healthy. When they need your product or service, your name will be on “top of mind” and your contact information will be at their fingertips.

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Eman BurashidHow To Stay “Top of Mind” With Your Clients
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Do Entrepreneurs Need College?

Entrepreneurs are capable of innovations with no money and no connections. They can start a business with just a computer. Right now, there are multi-million dollar small businesses with no offices, no employees, and no debt. These are exciting times for entrepreneurs. This means that more people can spread their awesome ideas and innovations directly to people faster and further than ever before, thanks to the internet.

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Eman BurashidDo Entrepreneurs Need College?
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How To Hire A Marketing Consultant

The first step in hiring a marketing consultant is to know why you’re hiring a marketing consultant. A good marketing consultant will provide you with a holistic integrated marketing approach, not just parts and pieces. (They should be able to confidently recommend those parts and pieces, but with the whole in mind.)

 

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Eman BurashidHow To Hire A Marketing Consultant
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The Secret Sauce To Your Restaurant’s Marketing Strategy

Restaurants and cafes seem to pop up everywhere and competition is becoming fierce in this sector. Restaurants also are not immune to economic challenges and changing consumer behavior. Just like other businesses, they have to adapt and grow to continue to bring in new business. Customer service is the cornerstone of a successful restaurant. But what does good customer service mean? This is open to so much interpretation. What makes for a positive dining experience differs greatly by customer, however most would agree that customers look for an experience that leave them with a good taste.

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Eman BurashidThe Secret Sauce To Your Restaurant’s Marketing Strategy
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UNDER THE INFLUENCE – Harnessing the power of influencer marketing.

In a world where marketing is becoming more and more personalized, the rise of influencer marketing isn’t surprising. Before we dive further into more details about this particular type of marketing and how it works, let’s first look at the definition of “Influencer Marketing.”

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Eman BurashidUNDER THE INFLUENCE – Harnessing the power of influencer marketing.
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Email Marketing- A Better Strategy for Lead Generation & Conversion

So when it comes to lead generation and conversion, is email marketing really the “A-player’s” strategy? Your total online presence doesn’t end with having a website. It needs to be integrated and complimented by other efforts. This includes content creation, online advertising, local SEO, social media, reputation management and email marketing for lead generation. Email marketing, when done right, can nurture leads and keep current contacts and customers involved with your brand.

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Eman BurashidEmail Marketing- A Better Strategy for Lead Generation & Conversion
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Stronger Together: Creating an Eco-System of Strategic Partners

 

One of the most overlooked sources of new leads for any business is the rich pool of non-competing businesses that serve the same target market. Many businesses understand the need to build business partnerships with other businesses, but only a few adapt this in their overall strategy and tap this approach to the full extent.

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Eman BurashidStronger Together: Creating an Eco-System of Strategic Partners
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Getting The Word Out- The new world of public relations

In this noisy and media saturated world we live in today, it is more important than ever to communicate with customers and other stakeholders to help them understand our story. Public relations is one of the best ways to get recognized, build loyalty and encourage advocacy.

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Eman BurashidGetting The Word Out- The new world of public relations
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Strike while it’s hot! Use lead generation to feed your growth!

Leads are the lifeline of every business. It is actually clients that are the real sustenance of a business; however, without leads there are no clients. Lead generation is essentially about finding the right mix of channels that will allow you to attract a high number of leads in a cost efficient manner.

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Eman BurashidStrike while it’s hot! Use lead generation to feed your growth!