Facebook ads are an incredible way to generate exciting new leads for your business. There are nearly 2.5 billion monthly active Facebook users worldwide, meaning that you have the opportunity to reach a huge audience if you play your advertising cards right.
The other benefit to the platform is the relatively low cost of advertising. Across industries, the average cost per click for Facebook ads is $1.72. It’s entirely possible for a small business to get great results spending only $100 per month on Facebook ads.
But the secret to getting the most out of a small investment in Facebook advertising is creating really effective campaigns. And to generate leads using Facebook ads, you need to take a step back and revisit everything you think you know about advertising.