Here are the 7 core steps that make up the simple, effective, and affordable Duct Tape Marketing System. Businesses that appreciate and implement this approach to marketing grow in a consistent and predictable manner.
Many of us dream of being a sought after, highly paid speaker. But, in this education based marketing environment, we find ourselves in today, speaking for leads may be the best approach ever.
Getting up in front of a highly targeted, interested group of prospects and demonstrating for 45 minutes or so that, you’re not only a very likable teacher, you know a heck of a lot about something they need, is today’s most effective form of lead generation and conversion all rolled into one.
The other benefit to the platform is the relatively low cost of advertising. Across industries, the average cost per click for Facebook ads is $1.72. It’s entirely possible for a small business to get great results spending only $100 per month on Facebook ads.
But the secret to getting the most out of a small investment in Facebook advertising is creating really effective campaigns. And to generate leads using Facebook ads, you need to take a step back and revisit everything you think you know about advertising.
So when it comes to lead generation and conversion, is email marketing really the “A-player’s” strategy? Your total online presence doesn’t end with having a website. It needs to be integrated and complimented by other efforts. This includes content creation, online advertising, local SEO, social media, reputation management and email marketing for lead generation. Email marketing, when done right, can nurture leads and keep current contacts and customers involved with your brand.