marketing hourglass

All posts tagged marketing hourglass

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How Social Media Works For Your Customer Journey

Your social media marketing can sometimes feel separate from your other marketing efforts. After all, social media is about engaging with fans and having a little bit of fun with your brand, is it really a place where you should be thinking about the customer journey?

The fact of the matter is that all of your marketing efforts should be shaped around your customer journey, and that includes social media. And yes, there is a way to fit social media into each stage of the customer journey without resorting to sales-y posts or spammy messages.

Here’s how you can incorporate social media at every stage of the customer journey, from know, like, and trust to try, buy, repeat, and refer.

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Eman BurashidHow Social Media Works For Your Customer Journey
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Building Content With The Marketing Hourglass

The need to produce content in marketing has grown so much that you can’t really get through a day without hearing about it, reading about it and perhaps stressing out about it.

Marketers are beginning to think and act more like publishers and are producing, curating and repurposing content like never before. Really smart marketers are snapping up journalists as key members of their marketing teams.

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Eman BurashidBuilding Content With The Marketing Hourglass