marketing

All posts tagged marketing

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3 Free Blogging Calendar Templates For A Better Blog in 2020

For someone so passionate in your area of expertise, it’s usually not writing that forms the bigger challenge when it comes to blogging. In fact, the bigger challenges happen to lie in the other related tasks such as brainstorming ideas/topics,  figuring out optimum posting times, the best keywords, themes, CTAs, etc. And yet, all these tasks are crucial to a successful blog (and business).

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Eman Burashid3 Free Blogging Calendar Templates For A Better Blog in 2020
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Marketing Trends to Watch Out For

There’s a lot of interest from businesses in what new marketing tactics and tools they can use. I must say that since few marketing strategies really die out completely, the important point here is to focus on what works for you and what is the most efficient use of your time. Regardless of what technologies we use to generate leads and promote our products and services, our focus remains on our audience. As business owners, we need to continue to monitor the behavior of our audience and tailor our strategies and tactics to suit their information consumption behavior.

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Eman BurashidMarketing Trends to Watch Out For
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7 Mistakes Made With Facebook Advertising and How to Avoid Them

Facebook advertising, when done correctly, can be a major asset to your marketing efforts. Facebook offers businesses a wide variety of advertising options to choose from, and with a network of billions of users, it provides the potential to reach tons of prospects.

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Eman Burashid7 Mistakes Made With Facebook Advertising and How to Avoid Them
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Why Your Site Needs to Make The Switch to HTTPS (and How)

Every website in the world is carried across a protocol known as HTTP. Recently, though, we’ve seen more and more websites switching over to HTTPS, which is the secure version of that same protocol.

A site that is carried on HTTPS is encrypted, meaning that all of the data and information on the site itself is protected from hackers. Not only that, but the sensitive information that you gather from prospects and customers—whether that’s their email or credit card information—is encrypted, too.

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Eman BurashidWhy Your Site Needs to Make The Switch to HTTPS (and How)
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7 Things You Need for a Perfectly Optimized Homepage

When you’re trying to get your business noticed online, you need to create a website that stands out. While your site must have a great user experience and make it clear to visitors what your business does, you must also be sure it’s optimized to keep search engines happy.

Building a site with the following attributes will not only make it easy for visitors to understand who you are and to navigate through the rest of your website, it will also make for a strong approach to SEO.

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Eman Burashid7 Things You Need for a Perfectly Optimized Homepage
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Get Your Audience To Stay On Your Website Longer!

You put a lot of time, effort, and money into developing a website for your business. So you want to be sure that it’s capturing people’s attention and giving them the information they need to feel good about doing business with you.

But no one can learn what you’re all about in a second or two. You must hold visitors’ attention long enough for them to learn what they need to learn about your business. And while you can’t control a stranger’s attention span, there are things you can do to encourage your audience to stay on your website longer.

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Eman BurashidGet Your Audience To Stay On Your Website Longer!
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How To Get A Great Website

So, what makes a great website? A lot of business owners are at a loss when it comes to what their website should be to best serve their business and their customers. And web designers sometimes have their own ideas about what’s most important, which don’t always best serve their clients.

Here, we’ll take a look at some of the most common mistakes that business owners make when designing their website, and what you can do to correct them if you’ve made them yourself.

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Eman BurashidHow To Get A Great Website
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Problem Solving Is The Foundation Of Your Business

People are always going to have problems, so as a marketer or business owner, your job is to solve these problems for your ideal clients. This really is the key to business success.

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Eman BurashidProblem Solving Is The Foundation Of Your Business
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3 Basic (But Crucial) Areas of the Customer Experience You Need To Get Right Every Time

We all know that an unhappy customer is a bad thing, but how do you achieve providing the best customer service possible? The key to providing excellent customer service is to, first of all, think of providing more than just service. Think of providing an experience that makes your customers want to work with you for years instead of a one-time transaction.

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Eman Burashid3 Basic (But Crucial) Areas of the Customer Experience You Need To Get Right Every Time
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How To Keep A Customer For Life

Over the past couple of years, we’ve built quite an awesome community through our marketing programs. We thought it would be a great idea to bring everyone together again for a chance for a refresher course on growing their businesses. It even turned out to be a great chance to network! So, on the 1st of April, we held our first “Community Workshop” titled “How To Keep a Customer for Life.” Let us share with you a little of what we learned that day.

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Eman BurashidHow To Keep A Customer For Life