So, what makes a great website? A lot of business owners are at a loss when it comes to what their website should be to best serve their business and their customers. And web designers sometimes have their own ideas about what’s most important, which don’t always best serve their clients.
Here, we’ll take a look at some of the most common mistakes that business owners make when designing their website, and what you can do to correct them if you’ve made them yourself.
We all know that an unhappy customer is a bad thing, but how doyou achieve providing the best customer service possible? The key to providing excellent customer service is to, first of all, think of providing more than just service. Think of providing an experience that makes your customers want to work with you for years instead of a one-time transaction.
Over the past couple of years, we’ve built quite an awesome community through our marketing programs. We thought it would be a great idea to bring everyone together again for a chance for a refresher course on growing their businesses. It even turned out to be a great chance to network! So, on the 1st of April, we held our first “Community Workshop” titled “How To Keep a Customer for Life.” Let us share with you a little of what we learned that day.
The creation and distribution of content has become such a significant aspect of effective marketing that it requires a high place in the strategy conversation in most every business. Some might go as far as to suggest content marketing has become the most effective way to build a business.
The need to produce content in marketing has grown so much that you can’t really get through a day without hearing about it, reading about it and perhaps stressing out about it.
Marketers are beginning to think and act more like publishers and are producing, curating and repurposing content like never before. Really smart marketers are snapping up journalists as key members of their marketing teams.
As a business owner, when setting up an effective marketing strategy, one of the first questions you will have to ask yourself is “What makes us different?” Every successful business has a core difference- the single greatest benefit of working with the firm. It is through which your market will actually understand and feel the value you provide over your competitors. Without it, all you have is a recipe to compete on price, which more often than not, will not suffice.
As a business owner, have you ever found yourself identifying “pretty much everyone” as your ideal customers? Have you noticed that when trying to determine your target, you only pay attention to the clients you think you can attract instead of the ones you really want? It’s unfortunate, but this is actually the most common approach that businesses use to identify their target. However, just because someone might have a need for what you sell doesn’t mean they are the right fit for your business. When a client does not truly understand your value, they cannot be the right fit. From this, clashes in expectations and delivery arise, making it a very unhealthy relationship.
The New Year is upon us and it’s time to reflect on things we can improve. In wanting to improve your business, one of the important things to think about is, how genuine is your connection with your customers? It’s time to stop thinking B2B or B2C and start thinking of H2H (Human to Human).
All businesses are ultimately the same. We all deal with humans. Whether we are in a B2B or B2C environment, we interact with other people. Your products and services interact with humans.
The success of your healthcare business is most dependent on doctor-patient relationships and efficiency of treatments. However, although this may be your core, neglecting proper marketing efforts and simply relying on word-of-mouth will not always be enough to sustain you.