As a business owner, have you ever found yourself identifying “pretty much everyone” as your ideal customers? Have you noticed that when trying to determine your target, you only pay attention to the clients you think you can attract instead of the ones you really want? It’s unfortunate, but this is actually the most common approach that businesses use to identify their target. However, just because someone might have a need for what you sell doesn’t mean they are the right fit for your business. When a client does not truly understand your value, they cannot be the right fit. From this, clashes in expectations and delivery arise, making it a very unhealthy relationship.Read more
The New Year is upon us and it’s time to reflect on things we can improve. In wanting to improve your business, one of the important things to think about is, how genuine is your connection with your customers? It’s time to stop thinking B2B or B2C and start thinking of H2H (Human to Human).
All businesses are ultimately the same. We all deal with humans. Whether we are in a B2B or B2C environment, we interact with other people. Your products and services interact with humans.Read more
The success of your healthcare business is most dependent on doctor-patient relationships and efficiency of treatments. However, although this may be your core, neglecting proper marketing efforts and simply relying on word-of-mouth will not always be enough to sustain you.Read more
No matter what size your business is, its success is very dependent on your marketing activities, as much as it is on the operational and sales components. Many business owners, especially SME owners, tend to neglect this while focusing on running the business.
Being a business owner, it’s important to remember though, that if you don’t understand how to create a great customer experience, your customers will not engage with you. This is why learning more about marketing can really help grow and scale up your business.Read more
Like it or not, most of today’s most successful entrepreneurs have all sought mentors to benefit from their advice. If you want to experience success in any capacity, you owe it to yourself to find great mentors, to listen and learn from them. A good mentor is vital for entrepreneurs of all ages and all stages of their businesses. You are never too old, clever or experienced to have a mentor.Read more
To do more business or get more referrals from your existing customers is a smart way to grow a business. This is a simple fact most of us seem to forget a little too often. Our clients and prospects are busy. They may not remember to seek us out when they need our products and services. A basic marketing principal is to stay in touch with the people on your list to keep your business healthy. When they need your product or service, your name will be on “top of mind” and your contact information will be at their fingertips.Read more
Entrepreneurs are capable of innovations with no money and no connections. They can start a business with just a computer. Right now, there are multi-million dollar small businesses with no offices, no employees, and no debt. These are exciting times for entrepreneurs. This means that more people can spread their awesome ideas and innovations directly to people faster and further than ever before, thanks to the internet.Read more
The first step in hiring a marketing consultant is to know why you’re hiring a marketing consultant. A good marketing consultant will provide you with a holistic integrated marketing approach, not just parts and pieces. (They should be able to confidently recommend those parts and pieces, but with the whole in mind.)
Restaurants and cafes seem to pop up everywhere and competition is becoming fierce in this sector. Restaurants also are not immune to economic challenges and changing consumer behavior. Just like other businesses, they have to adapt and grow to continue to bring in new business. Customer service is the cornerstone of a successful restaurant. But what does good customer service mean? This is open to so much interpretation. What makes for a positive dining experience differs greatly by customer, however most would agree that customers look for an experience that leave them with a good taste.Read more
In a world where marketing is becoming more and more personalized, the rise of influencer marketing isn’t surprising. Before we dive further into more details about this particular type of marketing and how it works, let’s first look at the definition of “Influencer Marketing.”Read more