marketing

All posts tagged marketing

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Email Marketing- A Better Strategy for Lead Generation & Conversion

So when it comes to lead generation and conversion, is email marketing really the “A-player’s” strategy? Your total online presence doesn’t end with having a website. It needs to be integrated and complimented by other efforts. This includes content creation, online advertising, local SEO, social media, reputation management and email marketing for lead generation. Email marketing, when done right, can nurture leads and keep current contacts and customers involved with your brand.

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Eman BurashidEmail Marketing- A Better Strategy for Lead Generation & Conversion
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30 Ways to Surprise & Delight Your Customers

Many businesses invest a lot of time and money trying to attract new customers, but do not pay much attention to those they already have. Delighting your customers can become your competitive advantage. Competitors can copy your products, lower the price or offer similar benefits; but they will not be able to copy the experience your customers have when buying from you. Making customers feel delighted and pleasantly surprised is the responsibility of everyone, not just that of the salespeople or those at the forefront.

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Eman Burashid30 Ways to Surprise & Delight Your Customers
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Stronger Together: Creating an Eco-System of Strategic Partners

 

One of the most overlooked sources of new leads for any business is the rich pool of non-competing businesses that serve the same target market. Many businesses understand the need to build business partnerships with other businesses, but only a few adapt this in their overall strategy and tap this approach to the full extent.

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Eman BurashidStronger Together: Creating an Eco-System of Strategic Partners
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Getting The Word Out- The new world of public relations

In this noisy and media saturated world we live in today, it is more important than ever to communicate with customers and other stakeholders to help them understand our story. Public relations is one of the best ways to get recognized, build loyalty and encourage advocacy.

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Eman BurashidGetting The Word Out- The new world of public relations
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Strike while it’s hot! Use lead generation to feed your growth!

Leads are the lifeline of every business. It is actually clients that are the real sustenance of a business; however, without leads there are no clients. Lead generation is essentially about finding the right mix of channels that will allow you to attract a high number of leads in a cost efficient manner.

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Eman BurashidStrike while it’s hot! Use lead generation to feed your growth!