Here are the 7 core steps that make up the simple, effective, and affordable Duct Tape Marketing System. Businesses that appreciate and implement this approach to marketing grow in a consistent and predictable manner.
One of the most overlooked sources of new leads for any business is the rich pool of non-competing businesses that serve the same target market. Many businesses understand the need to build business partnerships with other businesses, but only a few adapt this in their overall strategy and tap this approach to the full extent.
Leads are the lifeline of every business. It is actually clients that are the real sustenance of a business; however, without leads there are no clients. Lead generation is essentially about finding the right mix of channels that will allow you to attract a high number of leads in a cost efficient manner.