Many businesses invest a lot of time and money trying to attract new customers, but do not pay much attention to those they already have. Delighting your customers can become your competitive advantage. Competitors can copy your products, lower the price or offer similar benefits; but they will not be able to copy the experience your customers have when buying from you. Making customers feel delighted and pleasantly surprised is the responsibility of everyone, not just that of the salespeople or those at the forefront.
Read more
