Google searches have evolved into a fundamental part of everyday life. Yes, even now during this globally felt trying times. There are over 3.5 billion searches per day, and over 40,000 searches per second. Google is by far the most important search engine and it continues to monopolise the way we search for products, services and information on the internet. No matter how your prospects find you, they will probably also Google you. If they can’t find your website, or don’t like what they see in terms of online presence or reviews, they will buy elsewhere. Your website represents the most important element that adds credibility for your business. If you are a small business owner, people will now judge your entire life’s work based on the design and content of your website.Read more
Obtaining backlinks is an important part of building out your SEO strategy. When you have a fair number of backlinks from reputable sites, it signals to Google that your site is reputable, too. By establishing yourself as a trustworthy presence on the web, you’ll find your pages getting prioritized in Google’s rankings, ahead of your competitors that are relative unknowns in the Googleverse.
But the prospect of having to round up backlinks can be intimidating. How do you get people to link out to your content, anyway? Well, in many ways, it’s a lot like networking. Here, I’ll show you how to apply your existing networking skills to your backlink building efforts.Read more
Last week, we talked about the new SEO being creating useful content. Today, let’s talk keyword research. It’s the critical first step in developing your SEO strategy, and making sure that your business ranks well in organic results on the major search engines.Read more
A great SEO strategy has a lot of moving parts. For small business owners, it can be difficult to keep pace with the ever-changing elements that go into optimizing your content for search engines. After all, Google alone uses hundreds of metrics to rank pages for search results, and they keep those metrics (and how exactly they’re weighted and used) under tight wraps.
So if you’re already busy running a business and don’t have time to stay up to date on all the ins and outs of SEO, we have a shortcut for you. Focus on producing useful content, and in the process you’ll check off a lot of SEO boxes.Read more
The success of your healthcare business is most dependent on doctor-patient relationships and efficiency of treatments. However, although this may be your core, neglecting proper marketing efforts and simply relying on word-of-mouth will not always be enough to sustain you.Read more
In this noisy and media saturated world we live in today, it is more important than ever to communicate with customers and other stakeholders to help them understand our story. Public relations is one of the best ways to get recognized, build loyalty and encourage advocacy.Read more
Upon ringing in the new year, there is always a lot of interest in predicting what the ‘next hot thing’ will be, and the latest marketing trends for the year.Read more