SEO Archives - Keynotes Consultants

Why Having Important Backlinks Is Just Like Networking

Eman Burashid November 3, 2019

Obtaining backlinks is an important part of building out your SEO strategy. When you have a fair number of backlinks from reputable sites, it signals to Google that your site is reputable, too. By establishing yourself as a trustworthy presence on the web, you’ll find your pages getting prioritized in Google’s rankings, ahead of your competitors that are relative unknowns in the Googleverse.

But the prospect of having to round up backlinks can be intimidating. How do you get people to link out to your content, anyway? Well, in many ways, it’s a lot like networking. Here, I’ll show you how to apply your existing networking skills to your backlink building efforts.

Blog, Business, Content, Education, Marketing, Online Presence, Public Relations, SEO, Strategic Partnership, Strategy backlinks, marketing, networking, SEO No comments

Do Your Research- Keywords

Eman Burashid October 20, 2019

Last week, we talked about the new SEO being creating useful content. Today, let’s talk keyword research. It’s the critical first step in developing your SEO strategy, and making sure that your business ranks well in organic results on the major search engines.

Blog, Business, Content, Marketing, Online Presence, SEO, Website keyword research, online presence, SEO, strategy No comments

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The New SEO- Useful Content

Eman Burashid October 14, 2019

A great SEO strategy has a lot of moving parts. For small business owners, it can be difficult to keep pace with the ever-changing elements that go into optimizing your content for search engines. After all, Google alone uses hundreds of metrics to rank pages for search results, and they keep those metrics (and how exactly they’re weighted and used) under tight wraps.

So if you’re already busy running a business and don’t have time to stay up to date on all the ins and outs of SEO, we have a shortcut for you. Focus on producing useful content, and in the process you’ll check off a lot of SEO boxes.

Blog, Business, Content, Marketing, Marketing Consultant, Online Presence, SEO, Website business, content, marketing, SEO, website No comments

Marketing Activities Healthcare Businesses Need To Do in 2019

Eman Burashid December 9, 2018

The success of your healthcare business is most dependent on doctor-patient relationships and efficiency of treatments. However, although this may be your core, neglecting proper marketing efforts and simply relying on word-of-mouth will not always be enough to sustain you.

Blog, Business, Entrepreneur, Healthcare, Marketing, SEO, Social Media clinic, digital, doctor, healthcare, marketing, medical, online, SEO, social media No comments

Why Search Engine Optimization matters for your local business

Eman Burashid September 22, 2016

Google searches have evolved into a fundamental part of everyday life. There are over 3.5 billion searches per day, and over 40,000 searches per second. Google is by far the most important search engine and it continues to monopolise the way we search for products, services and information on the internet. No matter how your prospects find you, they will probably also Google you. If they can’t find your website, or don’t like what they see in terms of online presence or reviews, they will buy elsewhere. Your website represents the most important element that adds credibility for your business. If you are a small business owner, people will now judge your entire life’s work based on the design and content of your website.

Blog, Business, Marketing, SEO, Strategy business, digital marketing, google, marketing, online, SEO, strategy No comments

Getting The Word Out- The new world of public relations

Eman Burashid June 2, 2016

In this noisy and media saturated world we live in today, it is more important than ever to communicate with customers and other stakeholders to help them understand our story. Public relations is one of the best ways to get recognized, build loyalty and encourage advocacy.

Blog, Public Relations business, content, marketing, media, PR, public relations, SEO No comments

Top Marketing Predictions for 2016

Eman Burashid January 1, 2016

Upon ringing in the new year, there is always a lot of interest in predicting what the ‘next hot thing’ will be, and the latest marketing trends for the year.

Blog, Business, Marketing, Strategy, Video Marketing, Web Design Mobile, SEO, Video No comments