Once upon a time, a business had a story. Prospects and customers connected to it; they found it personal, telling, truthful and relevant. That’s what made it a good one. Just like every person has his own story, so does every business. You can use storytelling to get your target customers’ attention and resonate with them on an emotional level. It works in every niche because it relies on human psychology. Our brain is hardwired to respond to a story.Read more
Last week, we talked about the new SEO being creating useful content. Today, let’s talk keyword research. It’s the critical first step in developing your SEO strategy, and making sure that your business ranks well in organic results on the major search engines.Read more
Some time ago, I posted a poll on my social media page asking business owners “Who is the hero of your business? You or your customer?” It surprised me that half of those who participated did not vouch for the latter.
For the longest time, we’ve been so accustomed to seeing “About Us” sections on websites reading things like “our company has been the industry’s pioneer,” or “we are committed to providing only the best,” or “our product solves problems and reduces costs.” Although there may be truth to all these, shining the spot light on your company instead of your customers is a huge mistake. You can tell these stories with as much zeal and confidence as you’d like, but it will not make customers like or trust you.Read more
Email marketing has been around for a long time, and consequently, people have developed a lot of opinions about what works and what doesn’t. However, as the digital marketing landscape has changed, some things about email marketing that used to be true are no longer so. And there are some things that have always been myths, but still persist today.
Here, let’s debunk the six biggest email marketing myths out there.Read more
So, what makes a great website? A lot of business owners are at a loss when it comes to what their website should be to best serve their business and their customers. And web designers sometimes have their own ideas about what’s most important, which don’t always best serve their clients.
Here, we’ll take a look at some of the most common mistakes that business owners make when designing their website, and what you can do to correct them if you’ve made them yourself.Read more
The need to produce content in marketing has grown so much that you can’t really get through a day without hearing about it, reading about it and perhaps stressing out about it.
Marketers are beginning to think and act more like publishers and are producing, curating and repurposing content like never before. Really smart marketers are snapping up journalists as key members of their marketing teams.Read more
Like it or not, most of today’s most successful entrepreneurs have all sought mentors to benefit from their advice. If you want to experience success in any capacity, you owe it to yourself to find great mentors, to listen and learn from them. A good mentor is vital for entrepreneurs of all ages and all stages of their businesses. You are never too old, clever or experienced to have a mentor.Read more
If you want to stand out in a crowded entrepreneurial field as a Small Business Owner and be seen as the most highly valued individual to do business with over your competition, then you want to be recognized as the leader in your niche. If you want to rapidly grow your business today, people need to see you as an engaging action leader. This all starts with “Thought Leadership”.Read more
The first step in hiring a marketing consultant is to know why you’re hiring a marketing consultant. A good marketing consultant will provide you with a holistic integrated marketing approach, not just parts and pieces. (They should be able to confidently recommend those parts and pieces, but with the whole in mind.)
Restaurants and cafes seem to pop up everywhere and competition is becoming fierce in this sector. Restaurants also are not immune to economic challenges and changing consumer behavior. Just like other businesses, they have to adapt and grow to continue to bring in new business. Customer service is the cornerstone of a successful restaurant. But what does good customer service mean? This is open to so much interpretation. What makes for a positive dining experience differs greatly by customer, however most would agree that customers look for an experience that leave them with a good taste.Read more