BUILDING YOUR PERSONAL BRAND

Certified Marketing Strategist, Eman Bu-rashid

INTRO.

Many people think that personal branding is just for celebrities such as George Clooney or Britney Spears, yet each and every one of us is a brand.

Personal branding, by definition, is the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make these celebrities or corporate brands appeal to others.

We can build brand equity just like them. The difference between today and over ten years ago when it was first mentioned by Tom Peters, is the rise of social technologies that have made branding not only more personal, but within reach.

Building a recognizable personal brand opens professional opportunities. In this workshop, we will share with you the personal branding process, so you can start to think how you want to position yourself for success!

WORKSHOP OVERVIEW

In each of the four sessions, you will tackle a new foundational topic and receive specific tips and tactics to guide you on the path to building your personal brand.

COURSE OUTLINE

Session 1:
Developing Your Point of View and Methodology

Your brand isn’t something you create; it’s something you earn. You do this by crafting and holding a specific point of view – one that you can build a simple, yet highly useful methodology around.

In this session you’ll learn:

  • How to create a core point of difference
  • How to build the elements of a strong brand
  • The 5 most important brand building assets

Session 2:
Building Your Marketing Hourglass

Building the kind of trust necessary to command authority pricing is a process. In this segment we will cover stages, questions and touchpoints used in guiding prospects and customers along the journey from awareness to loyalty.

In this session you’ll learn:

  • How to create awareness and build trust
  • 3 essential offerings required for building a brand
  • How to secure referrals before you even start working with a client

Session 3:
Creating Your Content Platform

The right content, delivered at the right time is the true secret to online branding. In this segment we will discuss key content needs, considerations and tools as well as the process of mapping an editorial calendar based on the customer journey.

In this session you’ll learn:

  • The 5 types of content every brand needs
  • The importance of customer generated content
  • How to build an annual content plan
  • How to amplify your content for greater distribution

Session 4:
Powering Your Connection Journey

If content is the motor that powers your brand journey, connection is certainly the fuel. In this session we discuss ways to multiply content via distribution, connection and earned media through online and social tools and practices.

In this session you’ll learn:

  • How to use listening as a key prospecting tool
  • How to determine where to spend your social media time
  • How to personalize and filter content
  • The best tools to make your time online more effective

WORKSHOP LOGISTICS

Each segment will contain lecture, examples and working action steps powered by worksheets and participant interaction.

WHO IS IT FOR?

  • Trainers
  • Coaches
  • Consultants
  • Artists
  • Designers
  • Doctors
  • Dentists
  • Lawyers
  • Politicians
  • Entrepreneurs & many more…

A ONE-DAY WORKSHOP

REGISTRATION FORM

SELECT WORKSHOP

INFORMATION

METHODS OF PAYMENT
CashCheque (payable to Keynotes Consultants)

Bank Transfer
Bank of Bahrain & Kuwait (BBK)
Payable to:
Keynotes Consultants
Account No.:
BH69 BBKU 0010 0000 2578 21
SWIFT Code:
BBKUBHBM

AdminBuilding Your Personal Brand