HOW TO CREATE THE PERFECT CUSTOMER JOURNEY
Eman Burashid – Keynotes Consultants
In every way, shape and form that your business comes into contact with prospects, customers and their friends, you are performing a marketing function.
The Marketing Hourglass is a powerful tool to map out your marketing efforts in a way that makes sense to everyone in your organization.
Mapping your customer journey has helped many businesses think about and improve on their method of guiding customers.
Having a game plan for your customers to know, like, trust, try, buy, repeat, and refer you is necessary to ensure your customers are taken care of across all levels of the customer journey.
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