MARKETING FOR SUCCESS WORKSHOP

with Consultant/Coach,
Eman Burashid – Keynotes Consultants

HOW TO BUILD A COMPLETE MARKETING ACTION PLAN

It’s simple…the quickest way to grow your business is by systematizing your marketing efforts.

Installing a marketing system for attracting and engaging with more prospects, converting those prospects into paying customers and retaining those customers longer is the absolute fastest, most cost-effective way to build your business.

By developing repeatable, simple, proven processes for every aspect of your marketing and sales actions, you leave nothing to chance.

At this workshop, we will learn how to:

 

  • Connect your marketing and sales efforts together for better results.
  • Build a proven and systematic process for marketing and sales.
  • Attract more qualified prospects.
  • Convert more prospects into paying customers.
  • Retain those customers longer for additional sales.
  • Optimize the customer relationship so your customers want to refer you to others to help YOU build your business.

 

We will also cover the following:

 

How to build a complete marketing action plan:

In this workshop, we will provide a simple action plan to give you a head start in systemizing your marketing efforts. Installing a marketing system for attracting and engaging with more prospects, converting those prospects into paying customers and retaining those customers longer is the absolute fastest, most cost-effective way to build your business. By developing repeatable, simple, proven processes for every aspect of marketing and sales actions, you leave nothing to chance.

 

  • Strategy Before Tactics

Determine a marketing strategy and then build your marketing activities around delivering on the strategy. This strategy piece focuses on defining ideal client and differentiating or competing on price.

 

  • The Marketing Hourglass

When one overlays the Duct Tape Marketing System of marketing: “getting someone who has a need to know, like and trust you” with the intentional act of turning know, like and trust into try, buy, repeat and refer, the entire logical path for moving someone from initial awareness to advocate becomes a very simple process.

 

  • Publish Educational Content

Your content and publishing efforts must be focused on achieving two things: building trust and educating. These two categories of content strategy must be delivered through the creation of very specific forms of content, not simply through sheer volume.

  • Create a Total Web Presence

Today’s small business must view its marketing strategies and tactics with an eye on growing the online center and radiating beyond with spokes that facilitate most of the offline transactional functions that drive sales and service.

 

  • Operate the Lead Generation Trio

Today’s integrated lead generation trio consists of creating education-based approaches that blend the use of advertising, public relations and referrals.

 

  • Making Selling a System

When a selling system is installed, the end result for most businesses is that we dramatically reduced the number of leads they are chasing (decreased expense) while also dramatically increasing the number leads they are converting to customers (increased revenue).

 

  • Live by a Marketing Calendar

When it comes to marketing, we’ve learned that small business owners can move towards making marketing a habit by creating a marketing calendar.

AT THIS WORKSHOP, YOU WILL LEARN HOW TO

  • Connect your marketing and sales efforts together for better results
  • Build a proven, systematic process for marketing and sales
  • Attract more qualified prospects
  • Convert more prospects into paying customers
  • Retain those customers longer for additional sales
  • Optimize the customer relationship so your customers want to refer you to others to help YOU build your business

WHO SHOULD ATTEND

  • Business Owners
  • Business Development Directors/Managers
  • Entrepreneurs
  • Marketing Directors/Managers
  • Sales Representatives

REGISTRATION FORM

SELECT WORKSHOP

INFORMATION

METHODS OF PAYMENT
CashCheque (payable to Keynotes Consultants)

Bank Transfer
Bank of Bahrain & Kuwait (BBK)
Payable to:
Keynotes Consultants
Account No.:
BH69 BBKU 0010 0000 2578 21
SWIFT Code:
BBKUBHBM

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