WORD OF MOUTH MARKETING

with Consultant/Coach,
Eman Burashid – Keynotes Consultants

This workshop is about using referrals as a comprehensive marketing strategy- it’s a new and better way of doing business. There was a time when marketers would simply create a product or a brand, create a compelling message and send salespeople to hunt down new business.

 

Over the past few years, due to the explosion of online tools and networks, customers and prospects are now active participants in the creation of products, services, brands, positioning, and messages. In this workshop, we will show you how to create a strategy that compels customers and partners to voluntarily participate in your marketing, to create positive buzz about your products and services to friends, neighbors, and colleagues. It will show how you get customers to sing your praises. One warning about this workshop. Building ultimate referable business is not a weekend project. It will require you to look at your business and marketing in an entirely new way. If you come along for this ride, you will need to completely rethink your current marketing strategy and possibly alter the foundation of your business model.

 

The workshop will provide the participants with a road map and action steps that need to be completed to begin to implement a systematic approach to “Word of Mouth” Marketing.

 

Session 1

  • What is a marketing strategy?
  • Why referral are so powerful
  • Rules of referral
  • How to find out if you are referable
  • Creating a list of trigger phrases
  • The Total Customer Experience Gaps

Session 2 

  • Educate Referral Sources
  • Your Partner Network
  • The Perfect Introduction
  • Customer Offers and Campaigns
  • Strategic Partnering

 

Session 3

  • Customer generated content
  • Success Stories
  • Launch and Follow-up
  • Referral Tools
  • Social Media Tools

WORKSHOP OUTLINE

The workshop will provide the participants with a road map and action steps that need to be completed to begin implementing a systematic approach to “Word of Mouth” Marketing.

Session 1

  • What is a marketing strategy?
  • Why referrals are so powerful
  • Rules of referral
  • How to find out if you are referable
  • Creating a list of trigger phrases
  • The Total Customer Experience Gaps

Session 2

  • Educate Referral Sources
  • Your Partner Network
  • The Perfect Introduction
  • Customer Offers and Campaigns
  • Strategic Partnering

Session 3

  • Customer generated content
  • Success Stories
  • Launch and Follow-up
  • Referral Tools
  • Social Media Tools

WHO SHOULD ATTEND?

  • Consultants
  • Coaches
  • Trainers
  • Entrepreneurs
  • Sales Representatives
  • Business Owners
  • Business Development Directors/Managers
  • Marketing Directors/Managers

WHAT PEOPLE SAY ABOUT EMAN AND WORD OF MOUTH WORKSHOP

REGISTRATION FORM

SELECT WORKSHOP

INFORMATION

METHODS OF PAYMENT
CashCheque (payable to Keynotes Consultants)

Bank Transfer
Bank of Bahrain & Kuwait (BBK)
Payable to:
Keynotes Consultants
Account No.:
BH69 BBKU 0010 0000 2578 21
SWIFT Code:
BBKUBHBM

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